{"data":{"id":1007,"url":"https:\/\/repo.xbbh.net\/items\/1007","status":"published","type":"thesis","title":"PENGARUH STORE ATMOSPHERE DAN STORE IMAGE TERHADAP TINGKAT KONSUMSI KOPI DI KOTA BANDUNG\n\t(Studi di Coffee Shop Kota Bandung)","title_alt":null,"abstract":"Penelitian ini dilakukan untuk mengetahui pengaruh store atmosphere, dan store image terhadap tingkat konsumsi kopi di kota bandung . Tujuan penelitian ini adalah untuk mengetahui dan menganalisis seberapa besar pengaruh store atmosphere (suasana toko) dan store image (citra toko) terhadap tingkat konsumsi kopi di Kota Bandung baik secara korelasi pearson product moment dan korelasi ganda (simultan). \nPenelitian ini menggunakan metode kuantitatif dengan jenis penelitian asosiatif. Pengambilan sampel dilakukan dengan metode probability sampling jenis simple random sampling, dengan jumlah responden sebanyak 100 orang. Teknik analisis data yang digunakan adalah analisis inferensial dengan statistik parametris.\nBerdasarkan hasil pengujian secara simultan, store atmosphere dan store image berpengaruh signifikan terhadap tingkat konsumsi kopi di Kota Bandung dengan F hitung yang lebih besar dari F tabel (15,775 > 2,699) dan dengan tingkat signifikansi (0,000 < 0 ,05). Berdasarkan hasil uji hipotesis secara pearson product moment, bahwa store atmosphere dan store image berpengaruh signifikan tingkat konsumsi kopi di Kota Bandung, dengan nilai Sig. (2-tailed) (0,000 < 0,05). Dan dengan koefisien determinasi dari hasil uji hipotesis, didapatkan R square yaitu 0,245. Dengan hal tersebut, maka store atmosphere dan store image terhadap tingkat konsumsi kopi di Kota Bandung yaitu 24,5 % dan 23,0% sisanya dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.\nKesimpulan penelitian ini adalah bahwa store atmosphere dan store image terhadap tingkat konsumsi kopi di Kota Bandung sudah masuk ke dalam kategori penilaian yang baik.","abstract_alt":null,"creators":[{"role":"author","family_name":"Muhammad","given_name":"Nur Bintang","orcid":null,"national_id":"C1011511RB1017"},{"role":"advisor","family_name":"Sudrajat","given_name":"Tatang","orcid":null,"national_id":null}],"year":2019,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP BANDUNG","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata Kunci : Store Atmosphere","Store Image","Tingkat Konsumsi Kopi."],"language":"id","subjects":[],"divisions":[{"code":"63211","name":"S1 Administrasi Bisnis","pddikti_code":"63211"}],"citation":"Muhammad, Nur Bintang (2019) PENGARUH STORE ATMOSPHERE DAN STORE IMAGE TERHADAP TINGKAT KONSUMSI KOPI DI KOTA BANDUNG\n\t(Studi di Coffee Shop Kota Bandung). UNIVERSITAS SANGGA BUANA YPKP BANDUNG.","documents":[{"name":"COVER.pdf","section":"cover","mime_type":"application\/pdf","size":77194,"sha256":"56499d157b4df2bd5ee97fced65ace1b9e441020d2d351c0a0488957f21671d6","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1007\/files\/3010\/COVER.pdf"},{"name":"SCAN_PENGESAHAN_DAN_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":84098,"sha256":"bbe36f0cc03388cfb3a0442c630bf1e98babd05ff35d6712b3ba0b7ec533ce7b","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1007\/files\/3011\/SCAN_PENGESAHAN_DAN_PERNYATAAN.pdf"},{"name":"ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":92542,"sha256":"f5318053027c15dcb210cd7e955c44cf5686971d5ad26e244a35167d7ef2a4ec","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1007\/files\/3012\/ABSTRAK.pdf"},{"name":"DAFTAR_ISI.pdf","section":"front_matter","mime_type":"application\/pdf","size":113711,"sha256":"80d77b4eebdd1becfd7fcd8680007ba48584af334febc51d60a570998b6afd71","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1007\/files\/3013\/DAFTAR_ISI.pdf"},{"name":"KATA_PENGANTAR.pdf","section":"front_matter","mime_type":"application\/pdf","size":91863,"sha256":"edef94ffba8020975bcc1a4a48ca5a278af26215cf910e65dfec486ccb936a6f","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1007\/files\/3014\/KATA_PENGANTAR.pdf"},{"name":"DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":92544,"sha256":"4f90bbf2313a5c8206e1c6aaf9a9fe8b2342b664d9bc35840a1b6e73842ebc35","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1007\/files\/3015\/DAFTAR_PUSTAKA.pdf"},{"name":"LAMPIRAN.pdf","section":"appendix","mime_type":"application\/pdf","size":416960,"sha256":"3d3d624f35fb190f8491796e2dee69f5be21f79c544670a6305bb05aafe0a4ac","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1007\/files\/3016\/LAMPIRAN.pdf"}],"published_at":"2020-12-03T03:27:04+00:00","updated_at":"2026-10-31T06:35:41+00:00"}}