{"data":{"id":1013,"url":"https:\/\/repo.xbbh.net\/items\/1013","status":"published","type":"thesis","title":"PENGARUH KEPUASAN GAME DAN NILAI VIRTUAL ITEM\nTERHADAP KEPUTUSAN PEMBELIAN VIRTUAL ITEM DALAM GAME ONLINE \u201cDOTA 2\u201d","title_alt":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan game dan nilai virtual item terhadap keputusan pembelian virtual item dalam game online DOTA 2. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis seberapa besar kepuasan game dan nilai virtual item secara parsial berpengaruh terhadap keputusan pembelian, dan seberapa besar keduanya berpengaruh secara simultan terhadap keputusan pembelian.\nPenelitian ini menggunakan metode kuantitatif dengan jenis penelitian sosiatif kausal. Pengambilan sampel dilakukan dengan metode purposive sampling.\nPenelitian ini merupakan penelitian survei dengan menggunakan kuesioner sebagai instrumennya dan diambil sebanyak 100 responden. Pengumpulan data dilakukan dengan cara memberikan daftar pertanyaan kepada responden yang pernah memainkan game online DOTA 2. Penelitian ini menggunakan alat analisis regresi linier berganda. Hipotesis diuji dengan uji t dan uji F.\nHasil pengujian menunjukkan bahwa kepuasan game dan nilai virtual item baik secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian virtual item dalam game online DOTA 2.\nKesimpulan yang diambil dari penelitian ini adalah dengan adanya variabel kepuasan game dan nilai virtual item mampu menjelaskan variabel minat beli sebesar 22,4% dan sisanya yang sebesar 77,6% dapat dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian.","abstract_alt":null,"creators":[{"role":"author","family_name":"Muhandhis","given_name":"Alma Hajjan","orcid":null,"national_id":"3111177010"},{"role":"advisor","family_name":"Aziz","given_name":"Fauzan","orcid":null,"national_id":null}],"year":2019,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP BANDUNG","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata kunci : kepuasan game","nilai virtual item","keputusan pembelian."],"language":"id","subjects":[],"divisions":[{"code":"63211","name":"S1 Administrasi Bisnis","pddikti_code":"63211"}],"citation":"Muhandhis, Alma Hajjan (2019) PENGARUH KEPUASAN GAME DAN NILAI VIRTUAL ITEM\nTERHADAP KEPUTUSAN PEMBELIAN VIRTUAL ITEM DALAM GAME ONLINE \u201cDOTA 2\u201d. UNIVERSITAS SANGGA BUANA YPKP BANDUNG.","documents":[{"name":"1._Cover_Judul.pdf","section":"cover","mime_type":"application\/pdf","size":95401,"sha256":"52451438c90b5d5fb3a5f3e5948d45df74298bd7cce829c49eb5f6d56d18507e","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1013\/files\/3017\/1._Cover_Judul.pdf"},{"name":"6._Abstrak.pdf","section":"abstract","mime_type":"application\/pdf","size":142013,"sha256":"847bfe767b8e11686393a4b096be4dd105af8f45de4c5f61ecde1f83260684d1","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1013\/files\/3018\/6._Abstrak.pdf"},{"name":"7._Daftar_Isi.pdf","section":"front_matter","mime_type":"application\/pdf","size":91994,"sha256":"241f01d9f7e7b26780c9caa4aca6e7d0880f0dc17ad96a05abb0c361bb9a79ab","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1013\/files\/3019\/7._Daftar_Isi.pdf"},{"name":"5._Kata_Pengantar.pdf","section":"front_matter","mime_type":"application\/pdf","size":160643,"sha256":"9ae66acf53f6377e98963466b4a6c9f73e244ad4d14483a427d3e91d956aca71","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1013\/files\/3020\/5._Kata_Pengantar.pdf"},{"name":"PENGESAHAN_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":849369,"sha256":"17a479fa295f0c96844d4fd58ba5dcf143b059cdf84d119d6bb3744b66021540","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1013\/files\/3021\/PENGESAHAN_PERNYATAAN.pdf"},{"name":"Daftar_Pustaka.pdf","section":"bibliography","mime_type":"application\/pdf","size":166818,"sha256":"a6f07fe2e87effba582ec4f6c5ece1c842e8712dc31a3bb5cc76b94ee5984945","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1013\/files\/3022\/Daftar_Pustaka.pdf"},{"name":"Lampiran.pdf","section":"appendix","mime_type":"application\/pdf","size":1199675,"sha256":"27e12ae62ae6e72721a434758d18f2afcaddf5fc8107fbc24761916ce92273e9","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1013\/files\/3023\/Lampiran.pdf"}],"published_at":"2020-12-03T04:44:41+00:00","updated_at":"2026-10-31T06:35:42+00:00"}}