{"data":{"id":1219,"url":"https:\/\/repo.xbbh.net\/items\/1219","status":"published","type":"thesis","title":"PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP \nKEPUTUSAN PEMBELIAN TAGAR BANDUNG\n(Studi Kasus Pada Konsumen TAGAR Cabang Pasir Kaliki Bandung)","title_alt":null,"abstract":"Tahu merupakan makanan yang berasal dari kedelai dan sangat lekat dengan \nmakanan orang Indonesia.. Tujuan dari penelitian ini adalah untuk mengetahui \npengaruh kualitas produk terhadap keputusan pembelian, pengaruh promosi \nterhadap keputusan pembelian, pengaruh kualitas produk dan promosi terhadap \nkeputusan pembelian. Metode yang digunakan dalam penelitian ini yaitu \ndeskriptif verifikatif dengan pendekatan kuantitatif. Penelitian ini menggunakan \n98 responden sebagai sampel penelitian dengan menggunakan analisis linier \nberganda. hipotesis dalam penelitian ini adalah terdapat pengaruh positif kualitas \nproduk dan promosi terhadap keputusan pembelian baik secara parsial maupun \nsecara simultan. Berdasarkan analisis menggunakan SPSS Versi 23 For Windows \nkoefisien determinasi penelitian ini memiliki pengaruh sebesar 0,770 yang artinya \nKualitas Produk dan Promosi berpengaruh terhadap Keputusan Pembelian sebesar \n77% dan sisanya 23% dipengaruhi oleh variabel lain yang tidak diteliti oleh \npenulis. Persamaan regresi linier berganda yaitu \n . Pengujian hipotesis diperoleh hasil bahwa dengan a =5% Uji F \nmendapatkan hasil fhitung > ftabel yaitu 158,973 > 3,09 serta Uji t variabel kualitas \nproduk (X1) mendapatkan hasil thitung > ttabel yaitu 3,752 > 1.98525 dan variabel \npromosi (X2) mendapatkan hasil thitung > ttabel yaitu 2.184 > 1,98525, hasil \npengujian tersebut mengartikan bahwa Kualitas Produk dan Promosi berpengaruh \npositif terhadap Keputusan Pembelian baik secara simultan dan parsial","abstract_alt":null,"creators":[{"role":"author","family_name":"Sari Nugroho","given_name":"Nurul Shaliha","orcid":null,"national_id":"111117107"},{"role":"advisor","family_name":"LILYANA","given_name":"FITRIA","orcid":null,"national_id":null}],"year":2020,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kualitas Produk","Promosi","Keputusan Pembelian"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Sari Nugroho, Nurul Shaliha (2020) PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP \nKEPUTUSAN PEMBELIAN TAGAR BANDUNG\n(Studi Kasus Pada Konsumen TAGAR Cabang Pasir Kaliki Bandung). UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":1371262,"sha256":"78812c4a87180a72e73bfb08efe6975e1048c47375ff2d7ce55a9310f0258e41","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6576\/ABSTRAK.pdf"},{"name":"COVER.pdf","section":"cover","mime_type":"application\/pdf","size":1371147,"sha256":"0375efa8c33abe9ba5fc6c659d555ca5ec81686351295e1c5584a80b67b42fc3","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6577\/COVER.pdf"},{"name":"DAFTAR_ISI.pdf","section":"front_matter","mime_type":"application\/pdf","size":1371542,"sha256":"b43be52f86802c3f8da6e266da0cfb351e24f6ee5d905c8df1431c6dcfaf06f8","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6578\/DAFTAR_ISI.pdf"},{"name":"DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":1371281,"sha256":"d30ac94c5f6b293f75703dbe6dc4d251887a12b47b458fcd8949088d5c8751b6","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6579\/DAFTAR_PUSTAKA.pdf"},{"name":"KATA_PENGANTAR.pdf","section":"front_matter","mime_type":"application\/pdf","size":1371275,"sha256":"6ba230e799c4b6be34d3344a3ffcd0c6c30aeb8c9ad2da4f8669da9412746c74","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6580\/KATA_PENGANTAR.pdf"},{"name":"lampiran_1.pdf","section":"appendix","mime_type":"application\/pdf","size":753012,"sha256":"f631e1fb304b7b6c4e44c7d0fba2d73e6a7744b43c977b7e5eca66c722a1dfc0","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6581\/lampiran_1.pdf"},{"name":"lampiran_2.pdf","section":"appendix","mime_type":"application\/pdf","size":262932,"sha256":"92d94c914a8ecc7f02c32f9059404f462db78e473f3b5a3c9b436aced6f3f76b","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6582\/lampiran_2.pdf"},{"name":"lampiran_3.pdf","section":"appendix","mime_type":"application\/pdf","size":80603,"sha256":"fc154bc825db3cd32c0105c9f45ddf6bb886f954c34e9dcdbc862f586c338c2c","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6583\/lampiran_3.pdf"},{"name":"LAMPIRAN.pdf","section":"appendix","mime_type":"application\/pdf","size":1371394,"sha256":"fedbb2cda96fd90d460abe03e3d8b73579a55f79e28d1884379c0e9fa245273f","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6584\/LAMPIRAN.pdf"},{"name":"LEMBAR_PENGESAHAN_DAN_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":747926,"sha256":"59827280e349bbf7eb2073e226f092388e4432f4b7455b42fce54081ba38a157","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1219\/files\/6585\/LEMBAR_PENGESAHAN_DAN_PERNYATAAN.pdf"}],"published_at":"2021-07-08T05:48:16+00:00","updated_at":"2026-10-31T06:50:21+00:00"}}