{"data":{"id":1312,"url":"https:\/\/repo.xbbh.net\/items\/1312","status":"published","type":"thesis","title":"PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN\nPEMBELIAN KARTU PERDANA","title_alt":null,"abstract":"Seiring berkembangnya kebutuhan pada telepon seluler, industri kartu seluler pun\nikut berkembang. Berbagai produk dengan segala keunggulannya ditawarkan\nkepada masyarakat setiap perusahaan berusaha meraih pasar persaingan untuk\nmenawarkan pilihan yang menarik sesuai kebutuhan masyarakat. Penelitian ini\nbertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap\nkeputusan pembelian kartu perdana baik secara parsial maupun simultan. Metode\npenelitian yang digunakan pada penelitian ini yaitu metode penelitian deskriptif\ndan verifikatif dengan pendekatan kuantitatif. Sumber data yang digunakan pada\npenelitian ini adalah sumber data kualitatif yang di kuantitatifkan untuk menguji\nhipotesis. Populasi dalam penelitian ini yaitu mahasiswa kampus Universitas\nSangga Buana YPKP Bandung diambil dalam rentan waktu 10 hari terhitung dari\ntanggal 1 april sampai 10 april. Teknik pengambilan sampel pada penelitian ini\nmenggunakan sampling insidental sehingga didapatkan sampel pada penelitian ini\nsebanyak 100 orang. Berdasarkan hasil penelitian analisis koefisien determinasi\nbesarnya pengaruh kualitas produk dan harga terhadap keputusan pembelian\nadalah sebesar 24.3% dan sisanya adalah sebesar 75.7% dipengaruhi oleh faktor\nlain yang tidak disertakan dalam penelitian ini. Berdasarkan hasil uji t secara\nparsial kualitas produk tidak berpengaruh terhadap keputusan pembelian\nsedangkan secara parsial harga berpengaruh terhadap keputusan pembelian.\nBerdasarkan hasil uji f secara simultan kualitas produk dan harga secara signifikan\nberpengaruh terhadap keputusan pembelian kartu perdana.","abstract_alt":null,"creators":[{"role":"author","family_name":"Yasinta","given_name":"Sindi","orcid":null,"national_id":"1111161002"},{"role":"advisor","family_name":"Komarasakti","given_name":"Dekrita","orcid":null,"national_id":null}],"year":2020,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kualitas Produk","Harga dan Keputusan Pembelian"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Yasinta, Sindi (2020) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN\nPEMBELIAN KARTU PERDANA. UNIVERSITAS SANGGA BUANA.","documents":[{"name":"COVER.pdf","section":"cover","mime_type":"application\/pdf","size":1795349,"sha256":"895ba6d1e1df3f5b6d6a65741a4488ac7019902c722495a78346532c2e28ffef","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1312\/files\/6994\/COVER.pdf"},{"name":"abstrak.pdf","section":"abstract","mime_type":"application\/pdf","size":318168,"sha256":"e41a6d9b00e0ca9850e702e2d96139f68045c0d68c9dbc7a93e521253835afbe","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1312\/files\/6995\/abstrak.pdf"},{"name":"20210224013447.pdf","section":null,"mime_type":"application\/pdf","size":877905,"sha256":"60f2fca8baf192d89f23d94a2a25c0c3076bf67d1164c94a13c9989b1f2d90a2","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1312\/files\/6996\/20210224013447.pdf"},{"name":"daftar_isi.pdf","section":"front_matter","mime_type":"application\/pdf","size":112095,"sha256":"f0f89f9f993479540f0a0779b22cd20bc06946c44db887275c26ca28a2d210a1","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1312\/files\/6997\/daftar_isi.pdf"},{"name":"DAFTAR_PUSTAKA_hardcover.pdf","section":"bibliography","mime_type":"application\/pdf","size":86351,"sha256":"18660ec6cb9dd765b26aaa07b69c179b7b619f817f53e727fb454c78168c62e9","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1312\/files\/6998\/DAFTAR_PUSTAKA_hardcover.pdf"}],"published_at":"2021-07-13T03:19:17+00:00","updated_at":"2026-10-31T06:52:07+00:00"}}