{"data":{"id":1558,"url":"https:\/\/repo.xbbh.net\/items\/1558","status":"published","type":"conference_item","title":"PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PALUGADA FURNITURE DI KOTA BANDUNG","title_alt":null,"abstract":"Riset ini bertujuan mengenali gimana pengaruh citra merek dan kualitas produk terhadap keputusan pembelian Palugada Furniture Di Kota Bandung. Riset ini berjenis kuantitatif. Populasi dari riset ini merupakan konsumen Palugada Furniture Di Kota Bandung. Ilustrasi yang diambil sebanyak 56 orang. Metode analisis informasi memakai analisa regresi linear berganda, Uji t serta Uji F. Hasil riset secara simultan membuktikan kalau ada pengaruh positif citra merek dan kualitas produk terhadap keputusan pembelian Palugada Furniture Di Kota Bandung. Secara parsial citra merek dan kualitas produk mempengaruhi secara signifikan terhadap keputusan pembelian.","abstract_alt":null,"creators":[{"role":"author","family_name":"Ningsih","given_name":"Indah Widiya","orcid":null,"national_id":null},{"role":"author","family_name":"Ratnawati","given_name":"R. Aryanti","orcid":null,"national_id":null}],"year":2021,"date_issued":"2021-11-29","publication":"Seminar Sosial Politik, Bisnis, Akuntansi dan Teknik (SoBAT) ke-3","volume":null,"issue":null,"pages":"213-221","publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":null,"id_number":null,"thesis_level":null,"publication_status":"published","refereed":true,"keywords":["Citra Merek","Kualitas Produk Dan Keputusan Pembelian"],"language":"id","subjects":[{"code":"PSBC","name":"PSBC"}],"divisions":[],"citation":"Ningsih, Indah Widiya; Ratnawati, R. Aryanti (2021) PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PALUGADA FURNITURE DI KOTA BANDUNG. Seminar Sosial Politik, Bisnis, Akuntansi dan Teknik (SoBAT) ke-3, 213\u2013221.","documents":[{"name":"19_Indah_Widiya.pdf","section":null,"mime_type":"application\/pdf","size":539188,"sha256":"05811033c61bf49bd98b37e5fcd6c0fe26e9fa7c789d6230b2805d67fff96e98","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/1558\/files\/7463\/19_Indah_Widiya.pdf"}],"published_at":"2021-11-30T03:10:13+00:00","updated_at":"2026-10-31T06:54:01+00:00"}}