{"data":{"id":265,"url":"https:\/\/repo.xbbh.net\/items\/265","status":"published","type":"thesis","title":"TINJAUAN PELAKSANAAN KEGIATAN PROMOSI PADA PT ABADI MEDIA MANDIRI BANDUNG","title_alt":null,"abstract":"Tujuan dari penelitian ini adalah untuk mengetahui pelaksanaan kegiatan promosi yang dilakukan oleh PT Abadi Media Mandiri Bandung dalam meningkatkan volume penjualan dan mempertahankan pelanggan agar tidak pindah pada perusahaan lain. Metode yang digunakan dalam penulisan laporan ini adalah deskriptif, teknik pengumpulan data yang dilakukan adalah wawancara pada pihak yang bersangkutan dan melakukan observasi lapangan.\nHasil dari penelitian ini PT Abadi Media Mandiri Bandung melaksanakan kegiatan promosinya menggunakan alat-alat bauran promosi yang terdiri dari periklanan (advertising), penjualan perseorangan (personal selling), promosi penjualan (sales promotion), pemasaran langsung & online (direct & online marketing), dan hubungan masyarakat (public relation). Tetapi disini PT Abadi Media Mandiri Bandung kurang maksimal atau efektif dalam melakukan promosi.","abstract_alt":null,"creators":[{"role":"author","family_name":"Sari","given_name":"Marlalis Diah Juwita","orcid":null,"national_id":"1011161007"},{"role":"advisor","family_name":"Nuryadin","given_name":"Rusmin","orcid":null,"national_id":null}],"year":2019,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP BANDUNG","id_number":null,"thesis_level":"diploma","publication_status":"published","refereed":null,"keywords":["Pemasaran jasa","Promosi"],"language":"id","subjects":[],"divisions":[{"code":"61406","name":"D3 Keuangan Dan Perbankan","pddikti_code":"61406"}],"citation":"Sari, Marlalis Diah Juwita (2019) TINJAUAN PELAKSANAAN KEGIATAN PROMOSI PADA PT ABADI MEDIA MANDIRI BANDUNG. UNIVERSITAS SANGGA BUANA YPKP BANDUNG.","documents":[{"name":"COVER.pdf","section":"cover","mime_type":"application\/pdf","size":29724,"sha256":"033a2e983e2e65966aafdfda983789d70db86e4b1d69ede6ded8b078b9613e0c","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/265\/files\/3918\/COVER.pdf"},{"name":"DAFTAR_ISI.pdf","section":"front_matter","mime_type":"application\/pdf","size":35953,"sha256":"540399edc5043b8c2fa723532230db703f37f7de5706b227d6b239538d743d14","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/265\/files\/3919\/DAFTAR_ISI.pdf"},{"name":"DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":10553,"sha256":"5df754b18ffd9e63e103ed5eb464a050e47bdb303a58a743ede7dea3f0a1fea7","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/265\/files\/3920\/DAFTAR_PUSTAKA.pdf"}],"published_at":"2019-12-05T07:42:17+00:00","updated_at":"2026-10-31T06:39:35+00:00"}}