{"data":{"id":2842,"url":"https:\/\/repo.xbbh.net\/items\/2842","status":"published","type":"thesis","title":"STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM DALAM MEWUJUDKAN CUSTOMER ENGAGEMENT\n(Studi Kasus Pada Akun Media Sosial Instagram @Wilmerstudios)","title_alt":null,"abstract":"Dari hasil wawancara melalui studi kasus ini untuk mengetahui \u201cStrategi Komunikasi Pemasaran Melalui Media Sosial Instagram Dalam Mewujudkan Customer Engagement: Studi Kasus Dilakukan Melalui Akun Media Sosial Instagram @Wilmerstudios.\u201d Tujuan penelitian ini adalah untuk mengetahui bagaimana perencanaan, implementasi dan pentingnya evaluasi dalam sebuah pemasaran yang khususnya pada akun media sosial @Wilmerstudios.\nPenelitian ini menggunakan metode kualitatif yang menggunakan jenis studi kasus dengan melakukan observasi, wawancara mendalam, dan teknik pengumpulan data terdokumentasi. Teknik analisis data yang digunakan dalam penelitian ini adalah reduksi data, penyajian data, dan penarikan kesimpulan.\nHasil penelitian ini adalah (1) Perencanaan yang dilakukan Wilmerstudios dapat dikatakan cukup baik karena memenuhi empat aspek dalam pemasaran menurut Jerome McCarthy. (2) Dalam Implementasi Wilmerstudios sudah menerapkan tiga tahap dari empat tahapan customer engagement meski belum melakukannya dengan maksimal melalui media sosial Instagram. (3) Evaluasi dari strategi komunikasi pemasaran Wilmerstudios sudah cukup baik dengan adanya agenda evaluasi yang terjadwal, dan dalam pembahasanya yang mengidentifikasikan kendala dan memperbaiki kekurangan hal ini dapat mengoptimalkan customer engagement pada perusahaan.","abstract_alt":null,"creators":[{"role":"author","family_name":"Diah Sari","given_name":"Endang","orcid":null,"national_id":"NPM3112181086"},{"role":"advisor","family_name":"Cahyati","given_name":"Witri","orcid":null,"national_id":"0404048401"}],"year":2022,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"Universitas sangga buana YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata kunci : Strategi Komunikasi Pemasaran","Sosial Media","Instagram","Customer Engagement"],"language":"id","subjects":[],"divisions":[{"code":"70201","name":"S1 Ilmu Komunikasi","pddikti_code":"70201"}],"citation":"Diah Sari, Endang (2022) STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM DALAM MEWUJUDKAN CUSTOMER ENGAGEMENT\n(Studi Kasus Pada Akun Media Sosial Instagram @Wilmerstudios). Universitas sangga buana YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":1512209,"sha256":"904581d79166bfefb428d2477a582cff5af0a84d21872114d271fc0217388fa2","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2842\/files\/8432\/1._COVER.pdf"},{"name":"HALAMAN_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":270201,"sha256":"06cddd3040cba547f21f462ddd1b525c50f6f1f399133d714807ce5cc24599ed","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2842\/files\/8433\/HALAMAN_PENGESAHAN.pdf"},{"name":"LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":198046,"sha256":"430681d6182f8738cb0ae341a36a3b6d769626eeab64ebc5bf905a578c824f33","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2842\/files\/8434\/LEMBAR_PERNYATAAN.pdf"},{"name":"5._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":1502353,"sha256":"44156e5edb9533ebef95793f1c16a67d947fc08a3aaa02bf3df5db696a0c4c8f","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2842\/files\/8435\/5._ABSTRAK.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":1483947,"sha256":"95ab0a6e460948224fed50e09c641c835b08aa2bbf31e201542d55b4ab4aa078","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2842\/files\/8436\/7._BAB_I.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":1496571,"sha256":"e0aad06df00a63135981a24e352c61e382b9b10b3e500381d4d921c5d3c22b3f","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2842\/files\/8437\/12._DAFTAR_PUSTAKA.pdf"}],"published_at":"2023-09-14T03:13:35+00:00","updated_at":"2026-10-31T06:58:20+00:00"}}