{"data":{"id":2952,"url":"https:\/\/repo.xbbh.net\/items\/2952","status":"published","type":"thesis","title":"ANALISIS STRATEGI PEMASARAN CAFE RESTO\nBRUSSELS SPRING KOTA BANDUNG","title_alt":null,"abstract":"Tujuan penelitian adalah untuk mengetahui strategi bauran pemasaran yang dijalankan oleh cafe resto Brussels Spring dan untuk mengetahui kendala dalam penerapan startegi pemasaran di cafe resto Brussels Spring, Dunia kuliner berkembang pesat dan inovatif berbagai macam makanan yang di ciptakan untuk menarik minat pembeli.\nMetode penelitian yang digunakan yaitu pendekatan kualitatif dengan jenis metode deskriftif. Teknik pengumpulan data menggunakan instrument wawancara, oberservasi, dan dokumentasi. Teknik analisis data meliputi data reduction (reduksi data), data display (penyajian data), dan data conclusion drawing\/verification. Analisis data menggunakan triangulasi.\nHasil penelitian, ini Strategi pemasaran yang dilakukan cafe resto Brussels Spring menggunakan sosial media dan merekomendasikan suatu produk kepada orang lain. Cafe resto Brussels Spring memiliki ancaman dari luar yaitu dengan banyaknya pesaing dari luar dan karyawan yang keluar masuk sehingga aspek pelayanan dan tingkat pemahaman produk karyawan masih lemah. Simpulan dari penelitian ini cafe resto Brussels Spring memiliki strategi penerapan yang sudah bagus tetapi masih adanya ancaman dari luar dengan banyaknya pesaing. Rekomendasi agar melakukan promosi di aplikasi tiktok, memperhatikan minat konsumen yang berbeda-beda. Karyawan harus mampu mengatasi berbagai kendala dalam kegiatan operasional.","abstract_alt":null,"creators":[{"role":"author","family_name":"Deswanti","given_name":"Asti","orcid":null,"national_id":"NPM3111191041"},{"role":"advisor","family_name":"Yuniarsih","given_name":"Yuyun","orcid":null,"national_id":"0401067603"}],"year":2023,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"Universitas Sangga Buana YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata kunci : Analisis","strategi pemasaran","cafe resto"],"language":"id","subjects":[],"divisions":[{"code":"63211","name":"S1 Administrasi Bisnis","pddikti_code":"63211"}],"citation":"Deswanti, Asti (2023) ANALISIS STRATEGI PEMASARAN CAFE RESTO\nBRUSSELS SPRING KOTA BANDUNG. Universitas Sangga Buana YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":2189270,"sha256":"11805184f2b491fa9cbbf60ba8d08fb48c5b92bccc5fa3a08ace20884630c486","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2952\/files\/11715\/1._COVER.pdf"},{"name":"2._LEMBAR_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":495878,"sha256":"6f6c39f8810541cd18ef8645633bbb40749001794877972f1ad0b9c44a125269","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2952\/files\/11716\/2._LEMBAR_PENGESAHAN.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":409325,"sha256":"c05c94c045d71037863004a33bb218c190dec27d8ab3c786be3e2cef18c73eec","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2952\/files\/11717\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"5._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":2163686,"sha256":"645678de3d2d3c1a38df712a3cbad710bab2b1965d1cc4ee482f35b2d33e78b9","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2952\/files\/11718\/5._ABSTRAK.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":2163742,"sha256":"e23a13b77700aa3c06b2e8291d56d008d82e5edcdb81910cdda5ee6332018957","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2952\/files\/11719\/7._BAB_I.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":2163694,"sha256":"ddc9e7ab742288dcf79cf747021ad902d2e69ea299631c2d498a83b504ee3d0f","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2952\/files\/11720\/12._DAFTAR_PUSTAKA.pdf"}],"published_at":"2023-10-14T02:57:10+00:00","updated_at":"2026-10-31T07:12:45+00:00"}}