{"data":{"id":2982,"url":"https:\/\/repo.xbbh.net\/items\/2982","status":"published","type":"thesis","title":"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KLINIK KECANTIKAN GAUDENTIA BEAUTY CENTRE BANDUNG","title_alt":null,"abstract":"Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan klinik kecantikan gaudentia beauty centre bandung periode tahun 2022 sampai dengan tahun 2023. Penelitian ini dilakukan dengan mengambil sampel laporan kepuasan pelanggan gaudentia beauty centre bandung tahun 2022 - 2023.\nMetode penelitian ini adalah metode kuantitatif dengan teknik yang digunakan dalam menganalisis data adalah deskriptif dan asosiatif. Hasil analisis data dalam penelitian ini adalah secara parsial kualitas pelayanan berpengaruh positif secara signifikan terhadap kepuasan pelanggan dengan hasil yang diperoleh serta uji signifikansi parsial (uji-t).\nKualitas pelayanan berkontribusi untuk mempengaruhi kepuasan pelanggan klinik kecantikan gaudentia beauty centre bandung sebesar 51,9%, sedangkan sisanya 48,1% dipengaruhi oleh faktor lain yang tidak diamati dalam penelitian ini. Nilai hubungan kualitas pelayanan dengan kepuasan pelanggan yaitu sebesar 0,721, artinya hubungan kualitas pelayanan dengan kepuasan pelanggan \u201ckuat\u201d.\nKepada klinik kecantikan gaudentia beauty centre bandung yang menjual produk kosmetik dalam berbagai model dan pelayanan jasa untuk memperhatikan kualitas pelayanannya karena berpengaruh terhadap kepuasan pelanggan klinik kecantikan gaudentia beauty centre bandung.","abstract_alt":null,"creators":[{"role":"author","family_name":"Gulo","given_name":"Mintaniat","orcid":null,"national_id":"NPM3111171026"},{"role":"advisor","family_name":"Hersusetiyati","given_name":".","orcid":null,"national_id":"0003026606"}],"year":2023,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"Universitas Sangga Buana YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata Kunci: Kualitas Pelayanan","Kepuasan Pelanggan"],"language":"id","subjects":[],"divisions":[{"code":"63211","name":"S1 Administrasi Bisnis","pddikti_code":"63211"}],"citation":"Gulo, Mintaniat (2023) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KLINIK KECANTIKAN GAUDENTIA BEAUTY CENTRE BANDUNG. Universitas Sangga Buana YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":971567,"sha256":"596d7b2642e2e93461830da40c6f44241f6252069da4a5653fc9cb39c0f865dc","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2982\/files\/12100\/1._COVER.pdf"},{"name":"2._LEMBAR_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":418783,"sha256":"e3deb260c95cb75f45f452f75904b4482676ac77719d588631d858e322be6521","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2982\/files\/12101\/2._LEMBAR_PENGESAHAN.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":384418,"sha256":"66ba030f42617f526808b4e4d55427538e91dfcb3d6a45aa6a188d8fa73029a3","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2982\/files\/12102\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"5._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":969842,"sha256":"56f2e5aa785f4abfcf53a94c98bd28c46b4f9fc9de5f534a2ff6c5c61a39cbff","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2982\/files\/12103\/5._ABSTRAK.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":969878,"sha256":"f4212a33b22bcf8fec8dce55cc1145f035ca4737436a49962422d3a43b58370b","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2982\/files\/12104\/7._BAB_I.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":969843,"sha256":"b069b676864a0625c4b809f1a17948ea7a6985919a27b28aef62881b75f9bb94","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/2982\/files\/12105\/12._DAFTAR_PUSTAKA.pdf"}],"published_at":"2023-10-30T03:55:48+00:00","updated_at":"2026-10-31T07:14:33+00:00"}}