{"data":{"id":3194,"url":"https:\/\/repo.xbbh.net\/items\/3194","status":"published","type":"thesis","title":"PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA PCX (Studi Kasus Pada Konsumen Di CV. Naga Mas Motor Kota Bandung)","title_alt":null,"abstract":"Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Honda PCX (Studi Kasus Pada Konsumen Di CV. Naga Mas Motor Kota Bandung)\nOleh: Triana Adji Saputra\nPenelitian ini merupakan tugas akhir dalam bentuk skripsi untuk menyelesaikan studi diprogram studi Manajemen yang bertujuan untuk memperoleh gelar S1.\nPenelitian ini bertujuan untuk mengetahui, menganalisis dan\nmendeskripsikan pengaruh kualitas produk terhadap keputusan pembelian konsumen di CV. Naga Mas Motor Kota Bandung.\nMetode penelitian yang digunakan adalah metode deskriptif dan verifikatif. Sumber Data yang digunakan adalah data primer yang diperoleh melalui kuesioner. Sampel dalam penelitian ini adalah responden pembeli sepeda motor Honda PCX di CV. Naga Mas Motor Kota Bandung. Alat analisis yang digunakan adalah analisis regresi linear sederhana yang diolah menggunakan software SPSS versi 26.\nHasil penelitian menunjukan b\nberdasarkan hasil uji t diketahui nilai thitung sebesar 3,683 > t 1,992 yang berarti H0 ditolak, sehingga variabel Kualitas Produk (X) berpengaruh signifikan terhadap variabel Keputusan Pembelian (Y), yang\nmenyatakan nilai uji statistik Ho di daerah tolak sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan. antara variabel Kualitas Produk (X) terhadap variabel Keputusan Pembelian (Y).","abstract_alt":null,"creators":[{"role":"author","family_name":"Saputra","given_name":"Triana Adji","orcid":null,"national_id":"NPM1111191071"},{"role":"advisor","family_name":"Komarasakti","given_name":"Dekrita","orcid":null,"national_id":"0007085901"}],"year":2023,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"Universitas Sangga Buana YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata kunci : Kualitas Produk","Keputusan Pembelian"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Saputra, Triana Adji (2023) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA PCX (Studi Kasus Pada Konsumen Di CV. Naga Mas Motor Kota Bandung). Universitas Sangga Buana YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":1511574,"sha256":"69e41921adf0d9eab78cc033a90a7845283e7930cb89e3a407508a27ff9074d2","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3194\/files\/14061\/1._COVER.pdf"},{"name":"2._LEMBAR_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":418663,"sha256":"b8389e5e638f676a5b54759067616d776e290701f8131754adf2916a275fe4ad","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3194\/files\/14062\/2._LEMBAR_PENGESAHAN.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":449572,"sha256":"6289e0e80af8d30432d67ae83a9006b6ee19724fa2cbe636906734981561fd9d","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3194\/files\/14063\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"5._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":1511461,"sha256":"dd4486eaf33a7ea61ca3fb261b17a8a15d907adbe0455fdeac3807ae5713c62a","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3194\/files\/14064\/5._ABSTRAK.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":1511531,"sha256":"0b73014f821dc2efa0599236908369cce31989b6b9a762fc767d089c79dd9047","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3194\/files\/14065\/7._BAB_I.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":1511478,"sha256":"2dc3c69e5a97ed49015c7b3dc779bfe805aff03716131555262093e3d2d2da6d","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3194\/files\/14066\/12._DAFTAR_PUSTAKA.pdf"}],"published_at":"2023-12-08T03:20:31+00:00","updated_at":"2026-10-31T07:24:57+00:00"}}