{"data":{"id":3287,"url":"https:\/\/repo.xbbh.net\/items\/3287","status":"published","type":"thesis","title":"PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN\nTERHADAP KEPUASAN PELANGGAN JASA VIVIIE SALON\nKABUPATEN KEBUMEN","title_alt":null,"abstract":"Peneltitian ini bertujuan untuk: (1) menguji pengaruh persepsi harga terhadap kepuasan pelanggan jasa Viviie Salon Kebumen, (2) menguji pengaruh kualitas layanan terhadap kepuasan klien jasa Viviie Salon Kebumen, (3) menguji pengaruh persepsi harga dan kualitas layanan terhadap kepuasan klien jasa Viviie Salon Kebumen. Penelitian ini merupakan penelitaian kuantitatif, dengan menggunakan purposive sampling 150 responden digunakan sebagai sampel penelitian ini. Teknik pengumpulan data menggunakan kuesioner dan data yang telah terkumpul dianalisis dengan menggunakan uji regresi berganda. Hasil penelitian menunjukan bahwa: (1) Perspsi Harga berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan Viviie Salon Kebumen, (2) Kualitas Pelayanan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan jasa Viviie Salon Kebumen, (3) Persepsi Harga dan Kualitas Pelayanan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan jasa Viviie Salon Kebumen","abstract_alt":null,"creators":[{"role":"author","family_name":"Putri","given_name":"Ditya Vanessa","orcid":null,"national_id":"NPM2111181031"},{"role":"advisor","family_name":"Munandar","given_name":"Ahmad","orcid":null,"national_id":"0403057006"}],"year":2023,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"Universitas Sangga Buana YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata kunci: persepsi harga","kualitas pelayanan","kepuasan pelanggan"],"language":"id","subjects":[],"divisions":[{"code":"26201","name":"S1 Teknik Industri","pddikti_code":"26201"}],"citation":"Putri, Ditya Vanessa (2023) PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN\nTERHADAP KEPUASAN PELANGGAN JASA VIVIIE SALON\nKABUPATEN KEBUMEN. Universitas Sangga Buana YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":18600,"sha256":"32eb140da97f24c8f08a74341b46640b0953a127145ac78ab2da5b7dfc03e922","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3287\/files\/13440\/1._COVER.pdf"},{"name":"2._LEMBAR_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":361816,"sha256":"b3ca7735718d485aecb8aa204eb64d2c52014bf35fed811cf27416792b9d5839","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3287\/files\/13441\/2._LEMBAR_PENGESAHAN.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":426380,"sha256":"9953b741735d68ea843ea79469276c6532c9fca1ce0e5e862a0f2f6d4d8667f4","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3287\/files\/13442\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"4._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":30189,"sha256":"289284820bc67020b98e61828b246a3bdea9bc04345b3e109f2fdf975317cf25","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3287\/files\/13443\/4._ABSTRAK.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":54541,"sha256":"eeaeed46a7294a58a48787c91a0e34c595cb69079a75d267d28093e081ad966e","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3287\/files\/13444\/7._BAB_I.pdf"},{"name":"13._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":154066,"sha256":"9c3309d3b87b226a0f65ac742a1706b380c79dde6add0a7315040ffd9170fc7a","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3287\/files\/13445\/13._DAFTAR_PUSTAKA.pdf"}],"published_at":"2023-12-08T03:32:00+00:00","updated_at":"2026-10-31T07:21:51+00:00"}}