{"data":{"id":3829,"url":"https:\/\/repo.xbbh.net\/items\/3829","status":"published","type":"thesis","title":"PENGARUH KUALITAS LAYANAN DAN CITRA\nPERUSAHAAN TERHADAP LOYALITAS PELANGGAN\nDAPUR HIJAU PALASARI BANDUNG","title_alt":null,"abstract":"Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas layanan\ndan citra perusahaan terhadap loyalitas pelanggan Dapur Hijau Palasari Bandung.\nPenelitian ini berjenis kuantitatif, populasi penelitian ini adalah pelanggan Dapur\nHijau Palasari Bandung dengan sampel yang diambil sebanyak 98 orang dan teknik\npengambilan sampel menggunakan metode proporsional sampling. Teknik analisis\ndata menggunakan analisis regresi linear berganda, Uji F dan Uji t. Hasil penelitian\nini secara simultan menunjukkan bahwa terdapat pengaruh positif kualitas layanan\ndan citra perusahaan terhadap loyalitas pelanggan Dapur Hijau Palasari Bandung.\nSecara parsial kualitas layanan berpengaruh terhadap loyalitas pelanggan dan citra\nperusahaan berpengaruh terhadap loyalitas pelanggan.\nKata kunci : kualitas layanan, citra perusahaan dan loyalitas pelanggan","abstract_alt":null,"creators":[{"role":"author","family_name":"Agustina","given_name":"Raden Zalfaa Firdhaus","orcid":null,"national_id":"1111191214"},{"role":"advisor","family_name":"Tahmat","given_name":"Tahmat","orcid":null,"national_id":"0417046804"}],"year":2023,"date_issued":"2023-02-10","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["kualitas layanan","citra perusahaan dan loyalitas pelanggan"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Agustina, Raden Zalfaa Firdhaus (2023) PENGARUH KUALITAS LAYANAN DAN CITRA\nPERUSAHAAN TERHADAP LOYALITAS PELANGGAN\nDAPUR HIJAU PALASARI BANDUNG. UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":33964,"sha256":"a99a27a034b49ede97e2b5760d419cbbbd87cd1a207682f048e33019ba53a45b","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3829\/files\/11373\/1._COVER.pdf"},{"name":"2._LEMBAR_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":441120,"sha256":"acaf934f39ce08a66f250a9fb82ff8f01eeff4c1676a43cce2129d5ba1da51db","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3829\/files\/11374\/2._LEMBAR_PENGESAHAN.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":388569,"sha256":"c373f007295cd6c6b1a55133d869dfe45d72c8f8e40131328d882ef01e6c08d8","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3829\/files\/11375\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"4._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":38477,"sha256":"dcf1a58d47763ae1ef881cb3506cfc7338ec24bd8eb946b664f0299ccd31e708","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3829\/files\/11376\/4._ABSTRAK.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":173971,"sha256":"d84bf3b0d0375ae92354bf28a0ee65ba4fabdd1bc8169337a647760f569031b6","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3829\/files\/11377\/7._BAB_I.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":125424,"sha256":"229be417a6d5613d1f90e9d83b508b9989bdc91ff34c215370fe8209fe355f4c","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/3829\/files\/11378\/12._DAFTAR_PUSTAKA.pdf"}],"published_at":"2024-07-04T03:18:03+00:00","updated_at":"2026-10-31T07:11:15+00:00"}}