{"data":{"id":4172,"url":"https:\/\/repo.xbbh.net\/items\/4172","status":"published","type":"thesis","title":"ANALISIS STRATEGI PEMASARAN DAN PELAYANAN POS \nNEXTDAY PADA PT POS INDONESIA (PERSERO) KANTOR \nCABANG UTAMA 40000 KOTA BANDUNG","title_alt":null,"abstract":"Penelitian ini dengan judul \u201cAnalisis Strategi Pemasaran dan Pelayanan Pos \nNextday Pada PT Pos Indonesia (Persero) Kantor Cabang Utama 40000 Kota \nBandung\u201d. Penelitian ini bertujuan untuk menganalisis strategi pemasaran dan \npelayanan pos nextday di PT Pos Indonesia (Persero) Kantor Cabang Utama 40000 \nKota Bandung  \nPenelitian ini menggunakan metode penelitian kualitatif deskriptif. Metode ini \ndigunakan untuk menggali secara mendalam berbagai aspek dari strategi pemasaran \ndan pelayanan yang diterapkan. Data diperoleh melalui wawancara mendalam, \nobservasi langsung, dan analisis dokumen terkait.  \nHasil penelitian menunjukkan bahwa PT Pos Indonesia (Persero) Kantor \nCabang Utama 40000 Kota Bandung menerapkan berbagai strategi pemasaran \ntermasuk penggunaan saluran distribusi informasi yang efektif, seperti website, media \nsosial, dan aplikasi mobile. Layanan pos nextday juga dikenal karena kecepatan \npengiriman dan kualitas pelayanan yang baik.  \nKesimpulan Penelitian ini bahwa strategi pemasaran efektif perusahaan terus \nberinovasi dan mengembangkan teknologi untuk mempercepat pengiriman dan \nmemastikan ketepatan waktu dan keterlibatan pelanggan, melalui umpan balik dan \ninteraksi, memainkan peran penting dalam proses peningkatan layanan. Temuan ini \nmemberikan wawasan untuk pengembangan strategi pemasaran dan peningkatan \nkualitas pelayanan di masa mendatang. \nKata Kunci: Strategi Pemasaran, Pelayanan, Nextday","abstract_alt":null,"creators":[{"role":"author","family_name":"Al Rasyid","given_name":"Ilham Harun","orcid":null,"national_id":"3111213001"},{"role":"advisor","family_name":"Priadi","given_name":"M. Dadi","orcid":null,"national_id":"0423128004"}],"year":2024,"date_issued":"2024-08-16","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Strategi Pemasaran","Pelayanan","Nextday"],"language":"id","subjects":[],"divisions":[{"code":"63211","name":"S1 Administrasi Bisnis","pddikti_code":"63211"}],"citation":"Al Rasyid, Ilham Harun (2024) ANALISIS STRATEGI PEMASARAN DAN PELAYANAN POS \nNEXTDAY PADA PT POS INDONESIA (PERSERO) KANTOR \nCABANG UTAMA 40000 KOTA BANDUNG. UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":2804385,"sha256":"6af93d300121176313e67232b1edec897583e2a8a5546d9b9b9922b90616bef8","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/4172\/files\/14873\/1._COVER.pdf"},{"name":"2._LEMBAR_PENGESHAN.pdf","section":null,"mime_type":"application\/pdf","size":3209771,"sha256":"52c0087b6249d8b3dd264025dcd64ca723b90a6c20d9ed2a365d39bea7852870","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/4172\/files\/14874\/2._LEMBAR_PENGESHAN.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":3151293,"sha256":"a0dc532a1e0b7fcf7da40f460269ba0af446bd5e199e172473dc69b0b043311c","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/4172\/files\/14875\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"5._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":2804312,"sha256":"131ae0f9a4e358b1e35f36b11b93176a29edac81a8040b8bc8803f7f87e3242e","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/4172\/files\/14876\/5._ABSTRAK.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":2804353,"sha256":"418ad657e029fe3e687fddf16df16554a2a56eb27e1297cf747d3a99da73ba1c","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/4172\/files\/14877\/7._BAB_I.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":2804315,"sha256":"279a9aefc1e8659ba602320e59b6be36d3c84eb3706dd50c351d5a051f041d07","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/4172\/files\/14878\/12._DAFTAR_PUSTAKA.pdf"},{"name":"Cek_Plagiarsm.pdf","section":null,"mime_type":"application\/pdf","size":310368,"sha256":"29405a20d6686a46f43d9b09a728946d5da0db951f766721cbbd9438a7ada845","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/4172\/files\/14879\/Cek_Plagiarsm.pdf"}],"published_at":"2024-09-02T02:55:58+00:00","updated_at":"2026-10-31T07:28:23+00:00"}}