{"data":{"id":4394,"url":"https:\/\/repo.xbbh.net\/items\/4394","status":"published","type":"thesis","title":"i\nPENGGUNAAN MEDIA SOSIAL INSTAGRAM UNTUK\nPERSONAL BRANDING DI KALANGAN MAHASISWA\nILMU KOMUNIKASI UNIVERSITAS SANGGA BUANA YPKP\n(Studi kasus personal branding mahasiswa ilmu komunikasi universitas sangga\nbuana di sosial media instagram)","title_alt":null,"abstract":"ABSTRAK\nGaris besar dari konsep penelitan tentang personal branding adalah bagaimana\nseseorang dapat membangun kesan dan citra positif dalam pandangan orang lain\nmelalui sosial medianya. Saat ini media sosial cukup memfasilitasi seseorang dalam\nmembangun personal branding khususnya instagram. Fenomena yang terjadi di\nlingkungan universitas sangga buana YPKP. Dalam hal ini seseorang dapat menujukan\nkelebihan serta keunikan dirinya yang dibangun melalui Instagram pribadinya,\nsehingga bisa mendapatkan nilai lebih dengan membangun karakter yang berbeda\ndengan orang lain.\nTujuan dari peneltian ini adalah Untuk mengetahui Mengapa mahasiswa ilmu\nkomunikasi Universitas Sangga Buana YPKP menjadikan media sosial instagram\nsebagai personal branding. Untuk mengetahui kendala yang terjadi selama proses\npeningktan personal branding dan untuk mengetahui faktor \u2013 faktor menunjang\npersonal branding. Mengeksplorasi peran media sosial dalam membangun personal\nbranding dilingkungan Universitas Sangga Buana YPKP.\nPenelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil\ndari penelitian ini adalah (1) Personal branding sendiri merupakan nilai plus yang\ndimiliki seseorang atau individu sehingga bisa menciptakan prespsi publik yang postif.\n(2) Instagram dapat menjadi alat yang kuat untuk membangun dan memperkuat\npersonal branding Anda jika digunakan dengan cerdas dan konsisten. (3) Personal\nbranding sangat penting di terapkan pada media sosial Instagram, terutama dalam\nkonteks dunia modern yang semakin terhubung dan berorientasi pada citra diri.\nKata kunci : Personal Branding, Instagram, Mahasiswa","abstract_alt":null,"creators":[{"role":"author","family_name":"milah","given_name":"saeful egi","orcid":null,"national_id":"3112191020"},{"role":"advisor","family_name":"irawaty","given_name":"sandra","orcid":null,"national_id":"27117901"}],"year":2023,"date_issued":"2023-12-20","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Personal Branding","Instagram","Mahasiswa"],"language":"id","subjects":[],"divisions":[{"code":"70201","name":"S1 Ilmu Komunikasi","pddikti_code":"70201"}],"citation":"milah, saeful egi (2023) i\nPENGGUNAAN MEDIA SOSIAL INSTAGRAM UNTUK\nPERSONAL BRANDING DI KALANGAN MAHASISWA\nILMU KOMUNIKASI UNIVERSITAS SANGGA BUANA YPKP\n(Studi kasus personal branding mahasiswa ilmu komunikasi universitas sangga\nbuana di sosial media instagram). UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"COVER-2.pdf","section":"cover","mime_type":"application\/pdf","size":43452,"sha256":"915be7bda273fc6854a6be7eead25a5b44e321292d38b22ad76d1aa124754cda","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4394\/files\/14601\/COVER-2.pdf"},{"name":"Lembar_pengesahan-2.pdf","section":"front_matter","mime_type":"application\/pdf","size":434309,"sha256":"1d42cda50d552dcde1636a3a7e582751aea368e8e46569732179c939dec00150","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4394\/files\/14602\/Lembar_pengesahan-2.pdf"},{"name":"Lembar_pernyataan-2.pdf","section":"front_matter","mime_type":"application\/pdf","size":280639,"sha256":"5b914556cb2f9eb4a071f4f561b949f7fd90c736890d47b2ee4bfa711e84ec0d","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4394\/files\/14603\/Lembar_pernyataan-2.pdf"},{"name":"ABSTRAKK.pdf","section":"abstract","mime_type":"application\/pdf","size":92986,"sha256":"1e9268acd9bf44496c9c684dea31c03995b2701ad362b1da819b3dfc47780d6a","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4394\/files\/14604\/ABSTRAKK.pdf"},{"name":"BAB_1-1.pdf","section":"chapter_1","mime_type":"application\/pdf","size":447350,"sha256":"0d36eba037a198f1cd19f55fd3462fe971c493ca14a642365774bd0d651f254c","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4394\/files\/14605\/BAB_1-1.pdf"},{"name":"DAFTAR_PUSTAKA_1.pdf","section":"bibliography","mime_type":"application\/pdf","size":261583,"sha256":"85f2b6e8bea3cc7f95ab131566e9e53478eadc899f3372c02ae5879a72e9042f","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4394\/files\/14606\/DAFTAR_PUSTAKA_1.pdf"},{"name":"SK_Cek_plagiarisme-1.pdf","section":null,"mime_type":"application\/pdf","size":624988,"sha256":"5cdb83b444ca0c3c5f0425a8a8635cbaf19d0f16f5fd24113f779832d072dcd9","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4394\/files\/14607\/SK_Cek_plagiarisme-1.pdf"}],"published_at":"2024-09-19T03:22:52+00:00","updated_at":"2026-10-31T07:27:16+00:00"}}