{"data":{"id":461,"url":"https:\/\/repo.xbbh.net\/items\/461","status":"published","type":"thesis","title":"Kualitas Jasa Terhadap Kepuasan Pelanggan Serta\nImplikasinya\nTerhadap Loyalitas Pelanggan CGV Cinemas","title_alt":null,"abstract":"Penelitian bertujuan untuk mengetahui kondisi kualitas jasa, kepuasan pelanggan dan loyalitas pelanggan di CGV kota Bandung, mengetahui pengaruh kualitas jasa terhadap kepuasan pelanggan. dan mengetahui pengaruh kualitas jasa terhadap kepuasan pelanggan serta implikasinya terhadap loyalitas pelanggan. Metode penelitian yang digunakan adalah metode penelitian verifikatif dengan teknik pengumpulan data melalui penyebaran kuesioner.\nHasil penelitian menunjukkan kualitas jasa dinilai cukup baik. Kepuasan pelanggan pada CGV dinilai cukup tinggi dan, loyalitas pelanggan pada CGV dinilai tinggi. Kualitas jasa berpengaruh terhadap kepuasan pelanggan sebesar\n82,3% sedangkan hasil uji hipotesis variabel kualitas jasa berpengaruh secara positif terhadap kepuasan karena thitung 19,545 lebih besar dari t tabel 1,989. Hasil uji hipotesis menunjukkan kualitas jasa berpengaruh terhadap kepuasan serta implikasinya terhadap loyalitas pelanggan sebesar 2,741 dengan sig 0,008, artinya variabel kualitas jasa berpengaruh terhadap kepuasan serta implikasinya terhadap loyalitas pelanggan karena thitung  2,741 lebih besar ttabel 1,989.","abstract_alt":null,"creators":[{"role":"author","family_name":"Kusuma","given_name":"Aa Nurzaman Giri","orcid":null,"national_id":"A1011511RB5211"},{"role":"advisor","family_name":"Nurmartiani","given_name":"Erika","orcid":null,"national_id":null}],"year":2019,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP BANDUNG","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata kunci: kualitas jasa","loyalitas pelanggan","kepuasan pelanggan"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Kusuma, Aa Nurzaman Giri (2019) Kualitas Jasa Terhadap Kepuasan Pelanggan Serta\nImplikasinya\nTerhadap Loyalitas Pelanggan CGV Cinemas. UNIVERSITAS SANGGA BUANA YPKP BANDUNG.","documents":[{"name":"DAFTAR_ISI.pdf","section":"front_matter","mime_type":"application\/pdf","size":96962,"sha256":"978a64822150db26cd9766aceebcc9c2e29ac92ee7fdd947336182ea8b151b1d","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/461\/files\/2853\/DAFTAR_ISI.pdf"},{"name":"DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":91892,"sha256":"6ab1a4e6cfa84a0bf8734a43e7b27bc15163c6e3eb75b43310c54af3746e05bb","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/461\/files\/2854\/DAFTAR_PUSTAKA.pdf"},{"name":"01._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":1511550,"sha256":"65d58d4556269719ea843adb7219df9797e984b402df4cd7e26025b2f830dad3","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/461\/files\/2855\/01._COVER.pdf"}],"published_at":"2020-02-27T09:41:49+00:00","updated_at":"2026-10-31T06:34:56+00:00"}}