{"data":{"id":463,"url":"https:\/\/repo.xbbh.net\/items\/463","status":"published","type":"thesis","title":"PENGARUH KUALITAS PELAYANAN AKADEMIK DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KEPUASAN MAHASISWA REGULER PAGI UNIVERSITAS SANGGA BUANA YPKP BANDUNG","title_alt":null,"abstract":"Penelitian ini bertujuan untuk mengetahui, mendeskripsikan serta menganalisis pengaruh  kualitas  pelayanan  akademik  dan  customer  relationship  management terhadap kepuasan mahasiswa. Metode yang digunakan adalah deskriptif verifikatif dengan pendekatan kuantitatif. Pengambilan sampel menggunakan Cluster Propotionate Random Sampling sebanyak 92 orang. Instrumen penelitian yang digunakan berupa kuisioner. Hasil dari analisis data menunjukkan bahwa nilai r2 yang diperoleh sebesar 0,486 yang berarti bahwa variasi pengaruh kualitas pelayanan akademik  dan  customer  relationship  management  terhadap  kepuasan  mahasiswa hanya sebesar 48,6%. Berdasarkan hasil uji hipotesis parsial untuk kualitas pelayanan akademik nilai thitung  sebesar 3,410 sedangkan nilai ttabel  sebesar 1,986 yang berarti bahwa kualitas pelayanan akademik berpengaruh signifikan terhadap kepuasan mahasiswa. Nilai thitung  untuk customer relationship management sebesar 3,509 sedangkan nilai ttabel  sebesar 1,986 yang berarti bahwa customer relationship management berpengaruh signifikan terhadap kepuasan mahasiswa. Berdasarkan uji hipotesis  simultan  nilai Fhitung   sebesar  42,129  sedangkan  nilai Ftabel   sebesar  1,986 yang berarti secara simultan terdapat pengaruh yang signifikan antara kualitas pelayanan akademik dan customer relationship management terhadap kepuasan mahasiswa.","abstract_alt":null,"creators":[{"role":"author","family_name":"Primafidyanti","given_name":"Anissa","orcid":null,"national_id":"A1011511RB1001"},{"role":"advisor","family_name":"Kadarisman","given_name":"Sumeidi","orcid":null,"national_id":null}],"year":2019,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP BANDUNG","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata kunci : kualitas pelayanan akademik","CRM","kepuasan mahasiswa"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Primafidyanti, Anissa (2019) PENGARUH KUALITAS PELAYANAN AKADEMIK DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KEPUASAN MAHASISWA REGULER PAGI UNIVERSITAS SANGGA BUANA YPKP BANDUNG. UNIVERSITAS SANGGA BUANA YPKP BANDUNG.","documents":[{"name":"6.DAFTAR_ISI.pdf","section":"front_matter","mime_type":"application\/pdf","size":40341,"sha256":"075d05bfb91375f9399334598686cabb8d01db9724bf9a76932df43742c7b4b6","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/463\/files\/3388\/6.DAFTAR_ISI.pdf"},{"name":"14.DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":48404,"sha256":"d21c75410835b26f8e4351d6aa608fbd17ce0d54d115bc35cb8a814d241da570","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/463\/files\/3389\/14.DAFTAR_PUSTAKA.pdf"},{"name":"1.COVER.pdf","section":"cover","mime_type":"application\/pdf","size":1399940,"sha256":"c82a6819c4a36152d3e72a925a363e40c6975fb00ee8a5da465deaefbc72a7ab","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/463\/files\/3390\/1.COVER.pdf"}],"published_at":"2020-02-27T09:48:24+00:00","updated_at":"2026-10-31T06:37:17+00:00"}}