{"data":{"id":4812,"url":"https:\/\/repo.xbbh.net\/items\/4812","status":"published","type":"thesis","title":"PENGARUH STRATEGI PROMOSI DAN HARGA\nTERHADAP KEPUTUSAN PEMBELIAN JASA KAMAR DI\nHOTEL AMARIS CIHAMPELAS BANDUNG","title_alt":null,"abstract":"Penelitian ini dilakukan untuk mengetahui pengaruh strategi promosi dan\nharga terhadap keputusan pembelian jasa kamar. Penelitian dilakukan di Hotel\nAmaris Cihampelas Bandung.\nMetode penelitian yang digunakan dalam penelitian ini yaitu metode\nkuantitatif, dengan pendekatan penelitian deskriptif dan asosiatif. Populasi\nsebanyak 11.164 orang. Teknik pengambilan sampel mengggunakan purposive\nsampling dengan total sampel yang dihasilkan sebanyak 99 orang. Pada tahap\nanalisis dilakukan uji validitas dan reabilitas, uji asumsi klasik, uji regresi linear\nberganda, uji hipotesis, dan uji koefisien determinasi.\nHasil penelitian menunjukan bahwa variabel promosi (X1) dan harga (X2)\nberpengaruh positif dan signifikan terhadap keputusan pembelian (Y) secara\nsimultan dengan koefisien determinasi sebesar 55,6% dan sisanya dipengaruhi\noleh variabel lain sebesar 44,4%. Dengan formula Beta x Zero Order secara\nparsial variabel promosi (X1) dan harga (X2) berpengaruh positif dan signifikan\nterhadap keputusan pembelian (Y) dengan sumbangan efektif masing-masing\nvariabel promosi sebesar 19,5% dan variabel harga sebesar 36,0% artinya variabel\nharga mempunyai peran atau kontribusi yang lebih dominan dibandingkan dengan\nvariabel promosi dalam meningkatkan keputusan pembelian.\nKata kunci : Promosi, Harga, Keputusan Pembelian","abstract_alt":null,"creators":[{"role":"author","family_name":"Setiawan","given_name":"Wawan","orcid":null,"national_id":"1111181073"},{"role":"advisor","family_name":"Purnamawati","given_name":"Hilda","orcid":null,"national_id":"403047002"}],"year":2022,"date_issued":"2022-04-09","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Promosi","Harga","Keputusan Pembelian"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Setiawan, Wawan (2022) PENGARUH STRATEGI PROMOSI DAN HARGA\nTERHADAP KEPUTUSAN PEMBELIAN JASA KAMAR DI\nHOTEL AMARIS CIHAMPELAS BANDUNG. UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":115303,"sha256":"6c7ad7e78ef0825f6b34bcc69ada0efa2c8f3d7c1570cc5c6451cbe3bceff19f","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4812\/files\/10765\/1._COVER.pdf"},{"name":"2._LEMBAR_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":461634,"sha256":"7da26bd9193a08bf88a688c5d2ee532c5feac77bf6790360551d175da51ffd3b","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4812\/files\/10766\/2._LEMBAR_PENGESAHAN.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":449144,"sha256":"ba8b8c61a89d8c7edbb90ef87fcdddc2cc786d27d1f7f9f295344f97101b8f5f","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4812\/files\/10767\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"4._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":36846,"sha256":"73622192b28967ca5a91e3ed9da3e2efd37cd31f99b54a1c9188440fcdca3bf7","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4812\/files\/10768\/4._ABSTRAK.pdf"},{"name":"7.BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":229153,"sha256":"1380d5ba258967a81de0aa3b51e5d9f99df602efcd02f3741f5bcea7d1325796","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4812\/files\/10769\/7.BAB_I.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":123750,"sha256":"42fa15b6bb6f6b2c7d7e7bb829edfd37d9646061fd7b115795243f9eb31e28d3","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/4812\/files\/10770\/12._DAFTAR_PUSTAKA.pdf"}],"published_at":"2024-11-28T03:14:41+00:00","updated_at":"2026-10-31T07:08:31+00:00"}}