{"data":{"id":5364,"url":"https:\/\/repo.xbbh.net\/items\/5364","status":"published","type":"thesis","title":"PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN JNE (Studi Kasus Pada JNE Cabang Bandung)","title_alt":null,"abstract":"ABSTRAK\nPenelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan JNE di Bandung dimana jasa pengiriman seperti ini sudah semakin banyak pesaingnya.\nPenelitian ini menggunakan Purposive Sampling dan pada tahap analisis akan digunakan uji validitas dan uji reabilitas yang selanjutnya uji hipotesis menggunakan regresi linier berganda serta dilakukan uji asumsi klasik.\nBerdasarkan hasil uji simultan bahwa variabel bebas yang meliputi kepuasan yaitu Bentuk Fisik, Kehandalan , Daya Tanggap , Jaminan, Empati secara bersama sama mempunyai pengaruh yang signifikan terhadap kepuasan pelanggan JNE cabang Bandung karena Fhitung lebih besar dari Ftabel . Dan berdasarkan uji parsial bahwa variabel Daya Tanggap mempunyai pengaruh yang dominan terhadap kepuasan pelanggan JNE Cabang Bandung, karena Daya Tanggap mempunyai thitung lebih besar dari ttabel dan paling besar daripada variabel lainnya .\nKata Kunci : Bentuk Fisik, Kehandalan , Daya Tanggap, Jaminan , Empati dan Kepuasan Pelangga","abstract_alt":null,"creators":[{"role":"author","family_name":"Jefri Manik","given_name":"Johannes","orcid":null,"national_id":"1111171168"},{"role":"advisor","family_name":"Komarasakti","given_name":"Dekrita","orcid":null,"national_id":"0007085901"}],"year":2022,"date_issued":"2022-06-27","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata Kunci : Bentuk Fisik","Kehandalan","Daya Tanggap","Jaminan","Empati dan Kepuasan Pelangga"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Jefri Manik, Johannes (2022) PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN JNE (Studi Kasus Pada JNE Cabang Bandung). UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":1356101,"sha256":"a7bf4dafbd7b4aa206a1e60c785c05ef9f32fe6bca889b24daff9d0039cd504b","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5364\/files\/9145\/1._COVER.pdf"},{"name":"2._LEMBAR_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":455535,"sha256":"9390dfcad6e16af2fbd17f3fd2218d804621376fd6c65b1645fcce4eac1ad18b","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5364\/files\/9146\/2._LEMBAR_PENGESAHAN.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":428872,"sha256":"a5e54905bbe18e20709bbee0a09d11fc8bf7fae415e02009fcd868904f2447e7","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5364\/files\/9147\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"4._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":1334093,"sha256":"3012045b3a7e2b525e1684b45ce16454bdd9ecfeb9b29458e7f13d06c48bc8bb","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5364\/files\/9148\/4._ABSTRAK.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":1334093,"sha256":"4539213918751b0c6b7ab7a7fc1d6fc6c796335436094a3d0fe2854fd018ae2a","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5364\/files\/9149\/7._BAB_I.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":911076,"sha256":"29170ebb9e14a21ff379132c13aced227519faa288e69ed7d444573c7cb3c819","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5364\/files\/9150\/12._DAFTAR_PUSTAKA.pdf"}],"published_at":"2025-03-25T03:23:24+00:00","updated_at":"2026-10-31T07:01:32+00:00"}}