{"data":{"id":5381,"url":"https:\/\/repo.xbbh.net\/items\/5381","status":"published","type":"thesis","title":"PENGARUH MEDIA SOSIAL TIKTOK TERHADAP KEPUTUSAN\nPEMBELIAN PADA ONLINE SHOP BIDIGI","title_alt":null,"abstract":"ABSTRAK\nDi era digital, perkembangan e-commerce telah mengubah cara konsumen\nberbelanja, dengan TikTok muncul sebagai platform yang signifikan dalam\nmempengaruhi perilaku pembelian.Penelitian ini bertujuan untuk mengetahui,\nmendeskripsikan, dan menganalisis pengaruh Media Sosial Tiktok tiktok terhadap\nkeputusan pembelian online shop bidigi. Penelitian ini menggunakan metode\nanalisis deskriptif dan verifikatif. Populasi dalam penelitian ini adalah konsumen\nbidigi. Jumlah sampel dalam penelitian ini sebanyak 99 responden. Metode analisa\nyang digunakan dalam penelitian ini adalah analisis regresi linier sederhana pada\ntaraf signifikansi sebesar 5%. Hasil uji t yang menunjukan adanya pengaruh yang\nsignifikan secara parsial antara Media Sosial Tiktok terhadap keputusan pembelian,\nselanjutnya hasil analisis regresi sederhana diketahui nilai koefisien yang paling\ntinggi ialah pengaruh Media Sosial Tiktok tiktok terhadap keputusan pembelian dan\nmemperoleh hasil analisis koefisien determinasi (R2) menunjukan nilai Adjusted R\nsebesar 0,780 yang berarti bahwa 78% keputusan pembelian dipengaruhi oleh\nMedia Sosial Tiktok. Penelitian ini merupakan penelitian yang pertama kali\ndilakukan di online shop bidigi kota bandung pada tahun 2024.","abstract_alt":null,"creators":[{"role":"author","family_name":"Ayu Fau","given_name":"Gusniar Putri","orcid":null,"national_id":"1111201085"},{"role":"advisor","family_name":"Surjono","given_name":"Welly","orcid":null,"national_id":"0414076602"}],"year":2024,"date_issued":"2024-12-24","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["pengaruh Media Sosial Tiktok tiktok terhadap\nkeputusan pembelian online shop bidigi"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Ayu Fau, Gusniar Putri (2024) PENGARUH MEDIA SOSIAL TIKTOK TERHADAP KEPUTUSAN\nPEMBELIAN PADA ONLINE SHOP BIDIGI. UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"1._COVER-1.pdf","section":"cover","mime_type":"application\/pdf","size":2163306,"sha256":"412296cc13432b623b30edfc44ff760bac5d58d3ced13a6c8f4b55cacbf71bb5","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5381\/files\/15187\/1._COVER-1.pdf"},{"name":"2._LEMBAR_PENGESAHAN-1.pdf","section":"front_matter","mime_type":"application\/pdf","size":1500649,"sha256":"b1fb1dc03300ea64ca156aa465d598b8cfc85e3894e6287cb36f9cc7e7bbd464","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5381\/files\/15188\/2._LEMBAR_PENGESAHAN-1.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":1421629,"sha256":"0829993e20d97a2c3075d41b181f3502b2cd3afc4022738a84d2a6ea6790bc2a","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5381\/files\/15189\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"4._ABSTRAK-1.pdf","section":"abstract","mime_type":"application\/pdf","size":2163205,"sha256":"f481be10d4b105f4c7865ec603c94c9e42fc25f2d02532772ebbfdef90db3166","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5381\/files\/15190\/4._ABSTRAK-1.pdf"},{"name":"7._BAB_I-1.pdf","section":"chapter_1","mime_type":"application\/pdf","size":2163322,"sha256":"77e04092cb63fda3df6fd7ae01f9d9c8e4dc9406da2d5aa6ceffbaced980993f","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5381\/files\/15191\/7._BAB_I-1.pdf"},{"name":"12._DAFTAR_PUSTAKA-1.pdf","section":"bibliography","mime_type":"application\/pdf","size":2163238,"sha256":"9a97087ea1da0b6eb0ff67ed7553985ad04c231b85078f4eb3419e0ef6251acb","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5381\/files\/15192\/12._DAFTAR_PUSTAKA-1.pdf"},{"name":"SURAT_KET_CEK_PLAGIARISME_001.pdf","section":null,"mime_type":"application\/pdf","size":133980,"sha256":"1b67f44deddaa3c34dde1562692fa2d9c7645514477731eeab42c3498a69b052","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5381\/files\/15193\/SURAT_KET_CEK_PLAGIARISME_001.pdf"}],"published_at":"2025-05-06T02:21:14+00:00","updated_at":"2026-10-31T07:29:46+00:00"}}