{"data":{"id":5889,"url":"https:\/\/repo.xbbh.net\/items\/5889","status":"published","type":"thesis","title":"PENGARUH KUALITAS PROMOSI DIGITAL TERHADAP KEPUTUSAN PENGGUNAAN JASA PADA HOZ (HOUSE OF ZENITH)","title_alt":null,"abstract":"Penelitian ini untuk melihat kesenjangan yang diharapkan dengan jasa yang dirasakan oleh konsumen House Of Zennith. Tujuan penelitian ini yaitu untuk (1) Mengetahui tanggapan responden mengenai kualitas promosi digital pada House Of Zennit Wedding Service. (2) Mengetahui tanggapan responden mengenai keputusan penggunaan jasa pada house Of Zennith Wedding Service. (3) Mengetahui pengaruh Kualitas promosi digital terhadap keputusan penggunaan jasa pada House Of Zennith Wedding Service.\nMetode yang digunakan dalam penelitian ini berupa metode deskriptif dan verifikatif. Data yang digunakan adalah data primer yang dikumpulkan melalui observasi, kusioner, dan studi kepustakaan. Sampel yang diambil sebanyak 68 responden. Pengukuran data yang dilakukan dengan cara menyebarkan kuesioner menggunakan skala likert 5 poin. Tekhnis analisis yang digunakan adalah uji Validitas uji reliabilitas, uji analisis deskriptif, uji analisis verfikatif, uji normalitas, uji multi kelinealitas, analisis regresi linier, analisis Koefesien Korelasi, dan analisis Koefisien determinasi, dan Uji Hipotesis Parsial\nBerdasarkan hasil penelitian analisis deskriptif menunjukkan bahwa kondisi mengenai Kualitas Promosi Digital atas penilaian terhadap keputusan penggunaan jasa House Of Zennith Wedding Service termasuk kedalam kategori cukup baik, kemudian hasil uji hipotesis menunjukan bahwa kualitas promosi digital terhadap Keputusan penggunaan jasa berpengaruh signifikan pada House Of Zenith Wedding Service\nKata Kunci: Promosi digital, Keputusan Penggunaan Jasa","abstract_alt":null,"creators":[{"role":"author","family_name":"RAMDINA","given_name":"DESKA NUR","orcid":null,"national_id":"1111171038"},{"role":"advisor","family_name":"Lilyana","given_name":"Fitria","orcid":null,"national_id":"0414126901"}],"year":2023,"date_issued":"2023-06-14","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata Kunci: Promosi digital","Keputusan Penggunaan Jasa"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"RAMDINA, DESKA NUR (2023) PENGARUH KUALITAS PROMOSI DIGITAL TERHADAP KEPUTUSAN PENGGUNAAN JASA PADA HOZ (HOUSE OF ZENITH). UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":1553057,"sha256":"16c31e6291ca1cd254a5821f82a1d124367e475343df811fa4860e934a40b256","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5889\/files\/13559\/1._COVER.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":443337,"sha256":"dcced33b8d476dedd34490f145dd261138abef5374659b832371e4b0c98bcdf7","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5889\/files\/13560\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":1553108,"sha256":"37066646533a6109d5b7dc7246571f7acbb632b35faa74087133a337226ec0cf","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5889\/files\/13561\/7._BAB_I.pdf"},{"name":"00._FULL.docx","section":"fulltext","mime_type":"application\/vnd.openxmlformats-officedocument.wordprocessingml.document","size":546191,"sha256":"07bcfd7d04994435a65c3e0d2c7d9084f4bd2409640feab072e59ac6abf52680","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5889\/files\/13562\/00._FULL.docx"},{"name":"2._LEMBAR_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":453741,"sha256":"82ddf91d716bbd51db784b27f6a64f3f77dd187e1106868eab95b54a1b52fd16","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5889\/files\/13563\/2._LEMBAR_PENGESAHAN.pdf"},{"name":"4._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":1553019,"sha256":"e554c90271265020a824b86a038ed1cececfe1e9cbd4fe0d85277f748f813333","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5889\/files\/13564\/4._ABSTRAK.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":1553027,"sha256":"a3225f35f0e126e7eeecbadca8386a4e591a785d4ee205d8b4953b431ab2ac71","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/5889\/files\/13565\/12._DAFTAR_PUSTAKA.pdf"}],"published_at":"2025-07-10T04:54:46+00:00","updated_at":"2026-10-31T07:22:41+00:00"}}