{"data":{"id":6130,"url":"https:\/\/repo.xbbh.net\/items\/6130","status":"published","type":"thesis","title":"PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS\nPELANGGAN PADA CAFE SELASIH BANDUNG","title_alt":null,"abstract":"Penelitian ini dilakukan untuk mengetahui gambaran mengenai kualitas\npelayanan dan loyalitas pelanggan serta mengukur seberapa besar pengaruh\nkualitas pelayanan terhadap loyalitas pelanggan pada Cafe Selasih Bandung.\nObjek penelitian yang digunakan dalam penelitian ini adalah konsumen Cafe\nSelasih Bandung dengan metode penelitian yang digunakan yaitu metode\ndeskriptif verifikatif, dengan pendekatan kuantitatif. teknik pengambilan sample\nmenggunakan teknik random sampling. Total sampel yang dihasilkan adalah 92,5.\nPenulis membulatkan sampel yang diteliti menjadi 92. Berdasarkan analisis\nmenggunakan SPSS Ver.26 For Windows diperoleh nilai koefisien determinasi\nsebesar 22,8% artinya pengaruh kualitas pelayanan terhadap Loyalitas Pelanggan\nsebesar 22,8% dan sisanya adalah sebesar 77,21% dipengaruhi oleh faktor lain\nyang tidak disertakan dalam penelitian. Hasil uji hipotesis dengan uji t\nmenunjukkan nilai t hitung sebesar 5,150 lebih besar dari t tabel 1,987 dan nilai\nsignifikasi 0,000 lebih kecil dari 0,05, dengan demikian dapat disimpulkan\nterdapat pengaruh yang positif dan signifikan pada variabel kualitas pelayanan\nterhadap loyalitas pelanggan. Berdasarkan hasil tersebut dapat disimpulkan bahwa\nterdapat pengaruh yang positif dan signifikan pada variabel kualitas pelayanan\nterhadap loyalitas pelanggan. Berdasarkan uji korelasi, dihasilkan nilai koefisien\nkorelasi sebesar 0,467 yang termasuk dalam korelasi sedang, menunjukan bahwa\nvariabel kualitas pelayanan memiliki pengaruh terhadap kualitas pelayanan\nsebesar 46,7%.\nKata Kunci: Kualitas Pelayanan dan Loyalitas Pelanggan","abstract_alt":null,"creators":[{"role":"author","family_name":"Rita","given_name":"Rita","orcid":null,"national_id":"1111193004"},{"role":"advisor","family_name":"Saepudin","given_name":"Saepudin","orcid":null,"national_id":"0408096401"}],"year":2023,"date_issued":"2023-03-08","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata Kunci: Kualitas Pelayanan dan Loyalitas Pelanggan"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"Rita, Rita (2023) PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS\nPELANGGAN PADA CAFE SELASIH BANDUNG. UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"1._COVER.pdf","section":"cover","mime_type":"application\/pdf","size":2319219,"sha256":"3e32c118e12a7d4f3f5a35d999c869e371e237bdee2389258bcb348b4fb6fdac","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6130\/files\/13810\/1._COVER.pdf"},{"name":"2._LEMBAR_PENGESAHAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":778854,"sha256":"68a26b2eef7d158a04f3b1af102f9c18c4c472209b2a245d9b5c9e7ae6f88f23","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6130\/files\/13811\/2._LEMBAR_PENGESAHAN.pdf"},{"name":"3._LEMBAR_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":717369,"sha256":"ad8ef6fc96a776e40c73e1e8dcd6c7c621bc44d4d0675f5abd034fbea8466163","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6130\/files\/13812\/3._LEMBAR_PERNYATAAN.pdf"},{"name":"5._ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":2319153,"sha256":"ad623017624442e2308232a76956b38d1956a06871886b71085b0b57c7cb9601","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6130\/files\/13813\/5._ABSTRAK.pdf"},{"name":"7._BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":2319263,"sha256":"fbc08c5937125f05c8fc0ea0d6d9e0c99e89bd00a3ec502c471a8e89df6f2bb0","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6130\/files\/13814\/7._BAB_I.pdf"},{"name":"12._DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":2319162,"sha256":"c24e44892a4a54d6e0095235d3b24f1cca28bd35abc6a501cd6d3d7665b7a95c","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6130\/files\/13815\/12._DAFTAR_PUSTAKA.pdf"}],"published_at":"2025-08-04T04:44:21+00:00","updated_at":"2026-10-31T07:23:47+00:00"}}