{"data":{"id":6155,"url":"https:\/\/repo.xbbh.net\/items\/6155","status":"published","type":"thesis","title":"ANALISIS PENERAPAN BUSINESS MODEL CANVAS DALAM BISNIS FOTOGRAFI ISHTAR PICTURES DI BANDUNG","title_alt":null,"abstract":"Penelitian ini bertujuan untuk mengetahui analisis SWOT usaha fotografi Ishtar Pictures, untuk mengetahui penerapan bisnis model kanvas pada usaha fotografi Ishtar Pictures, untuk mengetahui gambaran bisnis model kanvas sebagai strategi yang bisa digunakan oleh usaha fotografi Ishtar Pictures. Dalam menentukan strategi peneliti harus menganalisa 9 elemen bisnis model kanvas yang terdiri dari segmentasi pelanggan, proposi nilai, saluran pemasaran, hubungan antar pelanggan, aliran pendapatan, sumber daya utama, aktivitas utama, hubungan kerja sama dan biaya.\nPenelitian ini menggunakan metode penelitian kualitatif. Dalam penelitian ini, pengumpulan data berdasarkan pada kondisi yang alamiah, sumber data primer, dan teknik pengumpulan data lebih banyak pada wawancara, observasi mendalam dan dokumentasi. Subjek penelitian ini adalah Pemilik bisnis Isthar Pictures, Fotografer, Videografer dan Editor dari Ishtar Pictures.\nBerdasarkan analisa data yang dilakukan, diperoleh hasil penelitian bahwa strategi bisnis model kanvas ini mampu menunjang usaha fotografi Ishtar Pictures dalam meningkatkan pendapatan, memperluas jangkauan konsumen serta mengembangkan usahanya menjadi lebih maju. Gambaran yang dibuat dapat digunakan sebagai acuan dari pelaksanaan bisnis fotografi Isthar Pictures. Diharapkan bisa menjadi angin segar dan strategi baru yang bisa digunakan dalam produktivitas Ishtar Pictures dan menjadikan bisnis Isthar Pictures menjadi lebih berkembang dan mampu bersaing serta mampu mempertahankan eksistensinya di dunia fotografi.\nKata Kunci: bisnis model kanvas, analisis SWOT, strategi, fotografi","abstract_alt":null,"creators":[{"role":"author","family_name":"Anggara","given_name":"Ryan","orcid":null,"national_id":"3111171046"},{"role":"advisor","family_name":"Hersusetiyati","given_name":"Hersusetiyati","orcid":null,"national_id":"0003026606"}],"year":2023,"date_issued":"2023-05-06","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["bisnis model kanvas","analisis SWOT","strategi","fotografi"],"language":"id","subjects":[],"divisions":[{"code":"63211","name":"S1 Administrasi Bisnis","pddikti_code":"63211"}],"citation":"Anggara, Ryan (2023) ANALISIS PENERAPAN BUSINESS MODEL CANVAS DALAM BISNIS FOTOGRAFI ISHTAR PICTURES DI BANDUNG. UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"12._daftar_pustaka.pdf","section":"bibliography","mime_type":"application\/pdf","size":1606324,"sha256":"3ed35d3708ce37cdc59fb222ead1308e37dcf07261d33a1fa9a67c7bb3bd52bf","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6155\/files\/11464\/12._daftar_pustaka.pdf"},{"name":"1._cover.pdf","section":"cover","mime_type":"application\/pdf","size":1616975,"sha256":"59ac5291ed2b9aa1b2c7e17a88bf4d8c1e7f280eea5c1c5c0864afa0f2602d60","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6155\/files\/11465\/1._cover.pdf"},{"name":"2._embar_pengesahan.pdf","section":"front_matter","mime_type":"application\/pdf","size":451121,"sha256":"cd0a685fc9e10108d2927e98162144d7500b9932c5d72eb43efe9dac1ba430c8","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6155\/files\/11466\/2._embar_pengesahan.pdf"},{"name":"3._lembar_pernyataan.pdf","section":"front_matter","mime_type":"application\/pdf","size":408013,"sha256":"f10bfa6eaa8b3ab3aa1a1e84e60445adcb3e58bef0caf70478ec3a3eac5b6b38","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6155\/files\/11467\/3._lembar_pernyataan.pdf"},{"name":"5._abstrak.pdf","section":"abstract","mime_type":"application\/pdf","size":1609277,"sha256":"6e58016a632a8cdc8e9e6e10834e851bcd167725f827eca6ebe688d66f59258e","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6155\/files\/11468\/5._abstrak.pdf"},{"name":"7._bab_i.pdf","section":"chapter_1","mime_type":"application\/pdf","size":1606370,"sha256":"41443548663b6680fdad9c5fc24beb3249641093cf5758bbdc7a41712bdbf599","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6155\/files\/11469\/7._bab_i.pdf"}],"published_at":"2025-08-04T04:50:12+00:00","updated_at":"2026-10-31T07:11:40+00:00"}}