{"data":{"id":6462,"url":"https:\/\/repo.xbbh.net\/items\/6462","status":"published","type":"thesis","title":"PENGARUH STORE ATMOSPHERE DAN HEDONIC SHOPPING MOTIVES TERHADAP IMPULSE BUYING PADA PENGUNJUNG MAYOUTFIT CLOTHING LINE CABANG GANDAPURA BANDUNG","title_alt":null,"abstract":"Penelitian penulis berjudul : Pengaruh Store Atmosphere dan Hedonic Shopping Motives terhadap Impulse Buying pada Pengunjung Mayoutfit Clothing Line Cabang Gandapura Bandung. Tujuan penelitian adalah untuk mengetahui pengaruh store atmosphere dan hedonic shopping motives baik secara parsial maupun simultan terhadap impulse buying pada pengunjung Mayoutfit Clothing Line Cabang Gandapura Bandung. \nMetode penelitian yang digunakan adalah jenis penelitian kuantitatif dengan pendekatan eksplanatori. Teknik pengambilan sampel dengan probability sampling menggunakan pendekatan simple random sampling dengan perhitungan rumus Lemeshow berjumlah 100 orang sebagai responden. Teknik analisis menggunakan analisis regresi liner berganda. \nHasil penelitian dengan uji statistik t menunjukkan bahwa variabel store atmosphere berpengaruh signifikan terhadap impulse buying dan variabel hedonic shopping motives juga berpengaruh signifikan terhadap impulse buying. Hasil penelitian dengan uji statistik F menunjukkan bahwa variabel store atmosphere dan hedonic shopping motives secara simultan berpengaruh teradap impulse buying.  Dengan melihat R square sebesar 0,214, artinya pengaruh store atmosphere dan hedonic shopping motives secara simultan terhadap impulse buying sebesar 21,4% sedangkan 78,6% sisanya merupakan pengaruh dari variabel lainnya yang tidak diteliti dalam penelitian ini.\n\nKata kunci : store atmosphere, hedonic shopping motives, impulse buying","abstract_alt":null,"creators":[{"role":"author","family_name":"Indriani","given_name":"Fika Annisa","orcid":null,"national_id":"C1011411RB5006"},{"role":"advisor","family_name":"Sukiman","given_name":"Iyan","orcid":null,"national_id":"0408056301"}],"year":2018,"date_issued":"2018-12-19","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata kunci : store atmosphere","hedonic shopping motives","impulse buying"],"language":"id","subjects":[],"divisions":[{"code":"63211","name":"S1 Administrasi Bisnis","pddikti_code":"63211"}],"citation":"Indriani, Fika Annisa (2018) PENGARUH STORE ATMOSPHERE DAN HEDONIC SHOPPING MOTIVES TERHADAP IMPULSE BUYING PADA PENGUNJUNG MAYOUTFIT CLOTHING LINE CABANG GANDAPURA BANDUNG. UNIVERSITAS SANGGA BUANA YPKP.","documents":[{"name":"COVER_FIKA.pdf","section":"cover","mime_type":"application\/pdf","size":18810,"sha256":"ad1811f41974113725b048fd87b2bb9454a3451ac60e09b384ff3b2e595d1d72","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6462\/files\/1406\/COVER_FIKA.pdf"},{"name":"DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":15193,"sha256":"528b7e881c04dc5f6825099cf66863254df1dec2fc524d0b4ee2a4c7eca7c5ea","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6462\/files\/1407\/DAFTAR_PUSTAKA.pdf"},{"name":"ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":87459,"sha256":"6d2c38614ae94b6814e13a60ca461950a0948f10b62418f62d65d9de19fd4069","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6462\/files\/1408\/ABSTRAK.pdf"},{"name":"BAB_I.pdf","section":"chapter_1","mime_type":"application\/pdf","size":512800,"sha256":"096bf102b1c5796453738df95449f1f331baefe3a13f4d92441c053c800bb130","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6462\/files\/1409\/BAB_I.pdf"},{"name":"PENGESAHAN_DAN_PERNYATAAN_FIKA.pdf","section":"front_matter","mime_type":"application\/pdf","size":1200892,"sha256":"ce07b6de8ee14d6af6a4b2bbe80f7fbeeaa88731dd436718481c00a4c80c10c7","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6462\/files\/1410\/PENGESAHAN_DAN_PERNYATAAN_FIKA.pdf"}],"published_at":"2025-09-08T03:58:45+00:00","updated_at":"2026-10-31T06:28:56+00:00"}}