{"data":{"id":6504,"url":"https:\/\/repo.xbbh.net\/items\/6504","status":"published","type":"thesis","title":"STRATEGI KOMUNIKASI DALAM MEMPERTAHANKAN EKSISTENSI RADIO","title_alt":null,"abstract":"Perkembangan radio di Indonesia setelah merdeka diawali degan lahirnya Radio replubik Indonesia pada tanggal 11 September 1945. Tingkat persaingan stasiun radio di kota-kota besar ini cukup tinggi dalam merebut perhatian audien.Program radio harus dikemas sedemikian rupa supaya menarik perhatian dan dapat diikuti orang sebanyak mungkin. 95,2 FM Bandung Radio merupakan salah satu radio FM Bandung  yang mempunyai strategi dan program unggulan agar dapat mempertahankan eksistensinya di dunia penyiaran dan agar tetap bisa menarik minat masyarakat .\nAdapun penelitian ini menggunakan metode penelitian kualitatif dengan analisis deskriptif, yakni penulis berusaha mengetahui dan menggambarkan strategi kreatif radio  dalam mempertahankan eksistensinya sebagai lembaga radio.\nHasil penelitian menunjukkan 95,2 FM Bandung Radio sudah berupaya agar menjadi radio yang bereksistensi di Bandung, namun belum optimal, sehingga kalah bersaing degan radio lainya. Strategi komunikasi yang selama ini dijalankan oleh 95,2 FM Bandung Radio untuk mengkomunikasikan program-program musiknya cukup efektif karena 95,2 FM Bandung Radio adalah Radio Etnik yang bertujuan menggali potensi budaya lokal agar audience merasakan budayanya sendiri bertutur dan berdialog dengan bahasanya sendiri. Berdasarkan hasil wawancara dengan coordinator crew 95,2 FM Bandung Radio, dalam beberapa tahun terkahir belum berhasil merebut rating pertama, namun mereka mempunyai ciri khas sendiri.\nKata Kunci: Strategi komunikasi , mempertahankan Eksistensi, Radio 95,2 FM","abstract_alt":null,"creators":[{"role":"author","family_name":"Mulyana","given_name":"Pradiyana","orcid":null,"national_id":"C1021312RB4007"},{"role":"advisor","family_name":"Sanusi","given_name":"Nunung","orcid":null,"national_id":"0411038007"}],"year":2018,"date_issued":"2018-05-05","publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"Universitas Sangga Buana YPKP","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata Kunci: Strategi komunikasi","mempertahankan Eksistensi","Radio 95","2 FM"],"language":"id","subjects":[],"divisions":[{"code":"70201","name":"S1 Ilmu Komunikasi","pddikti_code":"70201"}],"citation":"Mulyana, Pradiyana (2018) STRATEGI KOMUNIKASI DALAM MEMPERTAHANKAN EKSISTENSI RADIO. Universitas Sangga Buana YPKP.","documents":[{"name":"Daftar_Pustaka.docx","section":"bibliography","mime_type":"application\/vnd.openxmlformats-officedocument.wordprocessingml.document","size":17903,"sha256":"935358312f85d8b6f92883fc75a14f232d756b65ac908a2a2fd8b5dbd7453ef3","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6504\/files\/1516\/Daftar_Pustaka.docx"},{"name":"ABSTRAK.docx","section":"abstract","mime_type":"application\/vnd.openxmlformats-officedocument.wordprocessingml.document","size":18805,"sha256":"3c2a9fb70423607b4d5d1daaf455df97b7afeb913fa53d12235b220ab78656a8","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6504\/files\/1517\/ABSTRAK.docx"},{"name":"Cover.docx_sss.docx","section":"cover","mime_type":"application\/vnd.openxmlformats-officedocument.wordprocessingml.document","size":23691,"sha256":"3b7fb1be45f46d2199e2026458a60f60311a526ee08d1b470b00ea202b4ac918","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6504\/files\/1518\/Cover.docx_sss.docx"},{"name":"lembar_pengesahan_dan_pernyataan.pdf","section":"front_matter","mime_type":"application\/pdf","size":1313839,"sha256":"6a57795a8d6f9bd3065d5b1c2067babfb43ac4db4565ecc6d4457e1c071503e6","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6504\/files\/1519\/lembar_pengesahan_dan_pernyataan.pdf"},{"name":"BAB_I.docx","section":"chapter_1","mime_type":"application\/vnd.openxmlformats-officedocument.wordprocessingml.document","size":40513,"sha256":"7510794fc5c889b882dc81a6bd9b259c26788c127d730c016f792caa3c9f0c80","access":"public","embargo_until":null,"license":"cc0","url":"https:\/\/repo.xbbh.net\/items\/6504\/files\/1520\/BAB_I.docx"}],"published_at":"2025-09-08T04:07:08+00:00","updated_at":"2026-10-31T06:29:21+00:00"}}