{"data":{"id":657,"url":"https:\/\/repo.xbbh.net\/items\/657","status":"published","type":"thesis","title":"PENGARUH ATRIBUT PRODUK T-SHIRT MEREK MAILMO TERHADAP MINAT BELI KONSUMEN PADA CLOTHING MAILMO BANDUNG","title_alt":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap minat beli konsumen. Objek dalam penelitian ini adalah atribut produk dan minat beli konsumen. Penelitian ini dilakukan di Clothing Mailmo Bandung. Metode penelitian yang digunakan adalah deskriptif dan verifikasi dengan metode survei kuesioner terstruktur yang diberikan kepada sampel suatu populasi. Penelitian ini menggunakan 100 responden dengan metode yang digunakan metode purposive sampling. Teknik analisis menggunakan regresi linier sederhana. Hasil analisis regresi linier sederhana menyimpulkan bahwa atribut produk mempengaruhi minat beli pada produk T-Shirt Mailmo. Atribut yang baik yang terkandung dalam produk ini dapat meningkatkan minat beli konsumen.","abstract_alt":null,"creators":[{"role":"author","family_name":"ADIYATMA","given_name":null,"orcid":null,"national_id":"A1011411RB5119"},{"role":"advisor","family_name":"Jamaludin","given_name":"Asep","orcid":null,"national_id":null}],"year":2019,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP BANDUNG","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Kata kunci: atribut produk","minat beli konsumen"],"language":"id","subjects":[],"divisions":[{"code":"61201","name":"S1 Manajemen","pddikti_code":"61201"}],"citation":"ADIYATMA (2019) PENGARUH ATRIBUT PRODUK T-SHIRT MEREK MAILMO TERHADAP MINAT BELI KONSUMEN PADA CLOTHING MAILMO BANDUNG. UNIVERSITAS SANGGA BUANA YPKP BANDUNG.","documents":[{"name":"COVER_Skripsi.pdf","section":"cover","mime_type":"application\/pdf","size":28196,"sha256":"44ed9a6c581691d629f23cd56678826e8e9f43a888859d5c693925c5acdd10f4","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/657\/files\/1918\/COVER_Skripsi.pdf"},{"name":"DAFTAR_ISI.pdf","section":"front_matter","mime_type":"application\/pdf","size":37496,"sha256":"8f4da62281fc3e82af0f4f116e716ccaad5bde0fdf3ec5c24c77c1d1ae5e1431","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/657\/files\/1919\/DAFTAR_ISI.pdf"},{"name":"ADIT-DAFTAR_PUSTAKA.pdf","section":"bibliography","mime_type":"application\/pdf","size":9175,"sha256":"770f22aab5c1ad4f317d6d574102b5e5981c79e2f914876f49bc24553734ea43","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/657\/files\/1920\/ADIT-DAFTAR_PUSTAKA.pdf"}],"published_at":"2020-07-13T03:53:31+00:00","updated_at":"2026-10-31T06:30:58+00:00"}}