{"data":{"id":807,"url":"https:\/\/repo.xbbh.net\/items\/807","status":"published","type":"thesis","title":"ANALISIS MIX KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM\n( Studi Deskriptif Kualitatif Pada akun Instagram @ilova.id )","title_alt":null,"abstract":"Kota Bandung merupakan tempat berkembang para pebisnis kreatif salah satunya yaitu bisnis Crafting \/ souvenir. @ilova.id berupaya membuat, memasarkan   dan   membangun   merek   sendiri   dalam   bisnis   kreatif   di Instagram.   Salah   satu   crafting   yang   menggunakan   Instagram   adalah\n@ilova.id.  Penggunaan  Instagram  tersebut  meliputi;  pengelolaan  akun,\nmembuat capture dan caption, dan management posting yang digunakan dalam akun Instagram sebagai upaya strategi pemasaran.\n\n\nAnalisis Mix Komunikasi Pemasaran yang dilakukan yaitu dalam hal : periklanan, promosi jualan, publisitas dan pemasaran langsung. Teknik penentuan informan yang digunakan adalah teknik total sampling yang dimana jumlah dari informan dalam penelitian ini sebanyak 4 orang. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dokumentasi, dan studi pustaka. Teknik analisis data dalam penelitian ini menggunakan teknik analisis data deskriptif kualitatif.\n\n\nPenelitian ini berupaya menjelaskan; (1) Periklanan yang dilakukan\n@ilova.id melalui media sosial Instagram (2) Promosi penjualan yang dilakukan @ilova.id melalui media sosial Instagram (3) Publisitas yang dilakukan @ilova.id melalui media sosial Instagram (4) Pemasaran langsung yang dilakukan @ilova.id melalui media sosial Instagram.\n\n\nHasil penelitian ini menunjukkan bahwa instagram sebagai media komunikasi pemasaran usaha crafting custom oleh @ilova.id yang disusun menggunakan teori marketing mix terdiri dari 4 unsur periklanan, promosi penjualan, publisitas, dan pemasaran langsung, dimana bauran unsur-unsur tersebut menghasilkan komunikasi pemasaran yang optimal.","abstract_alt":null,"creators":[{"role":"author","family_name":"Sari","given_name":"Monica Tania Puspita","orcid":null,"national_id":"3112177016"},{"role":"advisor","family_name":"Cahyati","given_name":"Witri","orcid":null,"national_id":null}],"year":2019,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP BANDUNG","id_number":null,"thesis_level":"bachelor","publication_status":"published","refereed":null,"keywords":["Caption; capture; instagram; strategi pemasaran; mix marketing"],"language":"id","subjects":[],"divisions":[{"code":"70201","name":"S1 Ilmu Komunikasi","pddikti_code":"70201"}],"citation":"Sari, Monica Tania Puspita (2019) ANALISIS MIX KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM\n( Studi Deskriptif Kualitatif Pada akun Instagram @ilova.id ). UNIVERSITAS SANGGA BUANA YPKP BANDUNG.","documents":[{"name":"20200807202714.pdf","section":null,"mime_type":"application\/pdf","size":1269064,"sha256":"33e25ca67ae8a68890dd212aa46c958af0e822161cdd624bf0ec0f01ce401cb9","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/807\/files\/3921\/20200807202714.pdf"},{"name":"abstrak.pdf","section":"abstract","mime_type":"application\/pdf","size":94455,"sha256":"1ff3fa5ae19a0bf22b5fabc845947d9b12a82eaab11a7e50d2b86130bee0584e","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/807\/files\/3922\/abstrak.pdf"},{"name":"lembar_pengesahan.pdf","section":"front_matter","mime_type":"application\/pdf","size":120681,"sha256":"c36a5c2e8f5e7dfd5274a7b2148f744ec12feee365a6890cbbfe3e3758a4cb7a","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/807\/files\/3923\/lembar_pengesahan.pdf"},{"name":"daftar_isi.pdf","section":"front_matter","mime_type":"application\/pdf","size":851293,"sha256":"fe4821d3e3fd989329ca31e6f2daf36988cd719152df42cf91e9336e2af90d46","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/807\/files\/3924\/daftar_isi.pdf"},{"name":"kata_pengantar.pdf","section":"front_matter","mime_type":"application\/pdf","size":851276,"sha256":"a708a7254b7d130e47c3bbf065dd252b3ff0852359308e35ca7fccc0874d9631","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/807\/files\/3925\/kata_pengantar.pdf"},{"name":"daftar_pustaka.pdf","section":"bibliography","mime_type":"application\/pdf","size":105735,"sha256":"cad58472338b1e123b09b1dc30262c168aa8a3b19c8cbf24798a008d36d4a0bb","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/807\/files\/3926\/daftar_pustaka.pdf"},{"name":"bab_iv.pdf","section":"chapter_body","mime_type":"application\/pdf","size":15690270,"sha256":"d1f6118cb4db052496487d2b121d883db5657b0b2240e446b24ae7413c9fb9dd","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/807\/files\/3927\/bab_iv.pdf"}],"published_at":"2020-09-01T02:52:11+00:00","updated_at":"2026-10-31T06:39:36+00:00"}}