{"data":{"id":950,"url":"https:\/\/repo.xbbh.net\/items\/950","status":"published","type":"thesis","title":"TINJAUAN TENTANG PENERAPAN ANALISIS SWOT DALAM MENINGKATKAN DAYA SAING PERUSAHAAN\n(Studi Kasus Pada King Cafe)","title_alt":null,"abstract":"Penelitian ini bertujuan untuk mengetahui strategi pemasaran pada King cafe. Penelitian ini diuji dengan menggunakan analisis SWOT dengan mengidentifikasi berbagai faktor internal (kekuatan dan kelemahan) dan eksternal (peluang dan ancaman). Diperlukan strategi usaha yang baik guna menghadapi persaingan bisnis yang semakin kompleks dan kompetitif. Metode yang dilakukan dalam penelitian ini adalah metode kualitatif. Teknik pengumpulan data dalam penelitian dilakukan dengan wawancara kemudian dianalisis dengan SWOT. Jenis data terdiri dari data primer dan skunder. Hasil penelitian dari metodologi deskriptif analisis SWOT dapat diperoleh nilai matriks dari faktor internal 2,97 dan nilai matrik dari faktor eksternal\n2,83. Usaha cafe yang sedang dijalankan berada di sel nomor lima (growth), yaitu suatu keadaan dimana organisasi mengalami suatu masa pertumbuhan, baik dalam penjualan, asset profit, maupun kombinasi dari ketiganya. Dari hasil diagram cartesius, bahwa Usaha King Cafe berada pada kuadran I (satu) yaitu strategi agresif.","abstract_alt":null,"creators":[{"role":"author","family_name":"Afsari","given_name":"Ayu","orcid":null,"national_id":"1011161015"},{"role":"advisor","family_name":"Rachmawati","given_name":"Eva","orcid":null,"national_id":null}],"year":2019,"date_issued":null,"publication":null,"volume":null,"issue":null,"pages":null,"publisher":null,"isbn":null,"issn":null,"doi":null,"official_url":null,"institution":"UNIVERSITAS SANGGA BUANA YPKP BANDUNG","id_number":null,"thesis_level":"diploma","publication_status":"published","refereed":null,"keywords":["Analisis SWOT","Strategi","dan Daya Saing"],"language":"id","subjects":[],"divisions":[{"code":"61406","name":"D3 Keuangan Dan Perbankan","pddikti_code":"61406"}],"citation":"Afsari, Ayu (2019) TINJAUAN TENTANG PENERAPAN ANALISIS SWOT DALAM MENINGKATKAN DAYA SAING PERUSAHAAN\n(Studi Kasus Pada King Cafe). UNIVERSITAS SANGGA BUANA YPKP BANDUNG.","documents":[{"name":"1.cover.pdf","section":"cover","mime_type":"application\/pdf","size":33183,"sha256":"1e6422538be11be32654058081892fa7806417f85a941969b48a6440cbeb34c5","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/950\/files\/2066\/1.cover.pdf"},{"name":"LEMBAR_PENGESAHAN_DAN_PERNYATAAN.pdf","section":"front_matter","mime_type":"application\/pdf","size":898567,"sha256":"79a0abe2ae414774ae447b0f1f4982f1f6c5fc8f615aecf280a93106ba95e7dd","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/950\/files\/2067\/LEMBAR_PENGESAHAN_DAN_PERNYATAAN.pdf"},{"name":"3.ABSTRAK.pdf","section":"abstract","mime_type":"application\/pdf","size":15159,"sha256":"ac4262b33401112a4ef067472e460164d51ffcc768f0819127b1f8a8a08f0260","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/950\/files\/2068\/3.ABSTRAK.pdf"},{"name":"4.DAFTAR_ISI.pdf","section":"front_matter","mime_type":"application\/pdf","size":10456,"sha256":"9905b90020d17167651697b2593829e8d8d5e9727a22a12eb10937319729925f","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/950\/files\/2069\/4.DAFTAR_ISI.pdf"},{"name":"Daftar_Pustaka.pdf","section":"bibliography","mime_type":"application\/pdf","size":10682,"sha256":"290f1e85bf8670c07cdbe437697a147f4a0b20b9fb35b1f325018bbcd612f297","access":"public","embargo_until":null,"license":null,"url":"https:\/\/repo.xbbh.net\/items\/950\/files\/2070\/Daftar_Pustaka.pdf"}],"published_at":"2020-10-12T02:40:00+00:00","updated_at":"2026-10-31T06:31:36+00:00"}}